0:04
OK so once you've identified the audience you're attempting to convert and the hook. You want to include in your form. The last piece is picking a display type for the form. There are tons of different display type formats for forms. Let's take a quick look at the popular ones for e-commerce pop UPS fly outs bars and spin wheels. When you're inside your private account it's super simple that choose one of the display types.
0:29
We also give you tons of templates for each type. So you can quickly create something that's going to look awesome on your store pop up. This is by far the most popular display type for email sign UPS pop UPS are square or rectangular and load in the middle of the browser. Fly on the fly out format is similar to a pop up in shape but snaps to the bottom of the screen.
0:52
It's especially slick from mobile phones. These are certainly great for forms but they can also work really well for cross-sell campaigns encouraging the visitors to add more products to the card banner the banner spans the full width of the page and drops down from the top of the site or slides up from the bottom of the site for desktop. This is a favorite of mine because it's a bit less obtrusive and really feels like a component in the site itself.
1:17
It's also not something you see regularly bars bars are full with displays that set either on top of the page or bottom. There's very little room for images and text since the bar itself usually doesn't take up a ton of height on the page. These are definitely going to be the most subtle display type spin wheels. This is a more interactive display type where the visitor is encouraged to submit their email to spin the wheel.
1:41
It covers the full vertical height of the page to incorporate the wheel itself. These convert well but tend to lead to lower quality subscribers and use them sparingly. They can be an important tool in the toolbox and actually these can work really well targeting repeat customers in the off season. There's a time and a place for each display type. But if you're just starting out you typically recommend pop UPS for desktop traffic and flats for mobile.
2:07
Honestly aside from the bar and embed forums which are subtle and don't convert that well you really can't go wrong with a pop up fly out or banner. They're easy to design and fit in nicely with any site. Personally I prefer using privacy bars for free shipping bars for coupon code reminders after someone signs up or for funneling traffic with a button instead of a form. Not for this growth.
