A brief introduction to Google Analytics

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Course content (12 lessons)

In this lesson, we take a look at what Google Analytics is and what it can do for us.

This includes: * How many people visit my website? * Where do my visitors live? * What websites send traffic to my website? * What marketing campaigns drive the most traffic to my website? * Which pages on my website are the most popular? * How many visitors have I converted into leads or customers? * Where did my converting visitors come from and go on my website? * How can I improve my website's speed? * What blog content do my visitors like the most?

[MUSIC PLAYING] What is Google Analytics? It's a tool that allows us to unlock the full potential of our e-commerce shop. It also gives us insights into the customers and people visiting our website for us to help better understand what it is that they're looking for. We can see where they're coming from, what devices they're using, as well as what marketing channels are the most effective, as well as your top pages and products that you're carrying in your store.
In here, we can slice and dice the data in a variety of ways to help us get actual insights that we can leverage into growing our business. So from here, let's dive into how we can get our analytics profiles set up and running. [MUSIC PLAYING]

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Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

A brief introduction to Google Analytics

Course content (12 lessons)

Module 1: Google Analytics: What is it and how do I set it up?

01 |Module 2: Exploring the data and finding insights

02 |Module 3: Advanced techniques and customizations

Build an online store for your business with your new skills.