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[MUSIC PLAYING] Welcome to Lesson Two of our Google Analytics introduction. Now that we have a better understanding of what Google Analytics is all about and what it can do for us, let's get it set up on our website and make sure that we have all the features enable to get the most out of our tool. First thing we want to do is navigate to analytics.google.com. From there we're going to create a new account.
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Here, we want to give it a good name, probably the name of your shop. Hit Next, stick with web and give it a good name. Also be sure when you're typing in your URL that you type in https, because all Shopify stores come with an SSL certificate, which will ensure that all of your users as well as your website is protected from malicious hackers or possibly phishing schemes.
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Be sure to choose a good category and this will help with some of your reporting including your benchmark reports. Also, choose the right time zone and hit Create. I'm going to save you all the time and effort of reading through the terms of service and just clicked Accept.
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To confirm that we implemented our tracking code properly in our store, check to see if you have any active users. If your store is pretty new and you don't have any traffic yet, you can navigate to your own website and then check to see if there's anyone there. You can also use the real time traffic reports which we'll get into a bit later in the course, to see how many people are actually visiting your website at a given time.
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Now that we have GA tracking on our website, it's time to get more familiar with the admin panel. The first section is the Account section. Here, we can see the different areas such as the users that have access as well as all of the filters, and any of the changed history that has existed in our Google Analytics profile.
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This can be really helpful in troubleshooting any problems if there's a loss of data, but also just seeing what everyone is doing and when they've done it on the analytics profile. Next section in our admin panel is the property section. Here, we can go and connect different Google services such as Google Ads and Google Search Console to our property to enhance our analytics reporting abilities. We can also go and adjust our tracking info such as find our tracking code or exclude different refers from our reports.
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You can also go in and add and edit certain property settings such as names, time zones, as well as add enhanced link attribution, and user demographic data. The third section in our admin panel is the views section. Views allow us to filter out a lot of the noise that comes in through our analytics tracking.
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This gives us a better opportunity to find meaningful insights within our reports. You'll also have control over what goals you set for each view, what filters we have as well as enabling our e-commerce tracking. You can also set up our site search as well as custom segments and annotations.
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When we're setting up a view, It's important to make sure that we give each area a good name. Ensure that you have a currency displayed as well as at your site search is enabled. This will allow us to see what people are searching for on our website while they're already in there. This can be really helpful in finding out what your most popular products are or if you should be carrying something new.
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