Reassurance and Trust

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Course content (12 lessons)

To get your visitors to become customers, you need to reduce their fear and build trust and credibility. In this lesson you’ll learn how to reduce that fear and ensure your site is visibly secure, to give your customers a sense of security when making a purchase.

To get your visitors to become customers you need to reduce their fear and build trust and credibility. There’s so many ways to increase customer trust in you telling your story. Answering questions displaying customer reviews establishing your authority you can use most of the content on your site to build trust. Once your potential customers have decided that your products are something they want in their lives.
They may still have other concerns. They’re wondering things like is the site legit. Is my credit card information safe with you. Why do you need my phone number to place this order. SSL certificates. That little lockbox icon in the top of your browser window are built on the Shopify web site automatically. So you don’t have to worry about those. They take care of a lot of the compliance needs for you.
It’s important to make sure that you’re shipping and returns info your privacy policy in your terms and conditions are up to date and easy to find takeaways are that reducing fear and building trust are key to getting customers through. Check out your site also needs to be visibly secure and compliant customers need to be able to find out what will happen if they have a problem with an order and trust that you will take care of it for them.
Take action on your own site make sure it has all the needed terms and policies in place. Make sure it answers all common questions. And it has that SSL certificate visual to ease your customers’ minds.

Make sure your website has all the needed terms and policies in place, answers all common questions, and has that SSL certificate visual to ease customers’ minds.

Review the “Takeaways & Action Steps" for the materials in this module.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Reassurance and Trust

Course content (12 lessons)

Overview

01 |The Foundation of a Profitable Website

02 |7 Pillars of Strategic Online Store Content

03 |Putting It All Together

Build an online store for your business with your new skills.