People feel good about buying from you when they don’t feel like they’re the only person in the world doing it. So let’s talk about social prefer a minute. I suggest to small business owners that whenever possible they should launch their new custom Shopify website with product reviews getting product reviews on Shopify is essential to e-commerce success. They’re an awesome way to reach right out to your customers by letting other happy customers do the talking for you.
Their words speak much louder to potential customers than yours can about what you have to offer. It can be one of the main deciding factors that help people click that add to cart button. Find a way to incentivize your best customers to leave or review for you and make the request to leave or review a natural part of your post-sale follow up some of the reviews apps will do this automatically for you. Or you could set up your own email automation.
Other forms of social proof are showing how many fans you have or how devoted they are on your site to your customers post photos of them using your products. Do you have any endorsements by celebrities experts or leaders in your field. Seth Godin says you want your customers to feel like people like me by products like this. I’d love to show you a site that does a really great job showing social proof from customers.
Cashmere is the brand that sells sewing patterns you’ll see that when you look at the product page on their site. They have an area with the stars and it shows how many reviews there are. As you scroll down, you can see what customers are making with the same pattern.
So you can see that all of these people were able to take the pattern. So a beautiful top with it. And they all have their own unique style. So that can be a really compelling reason for a customer to buy the pattern. And it also can reassure them that all these people couldn’t make it. Well, you could make it too. And if you look down at the customer reviews. Not only are customers able to describe
how the pattern worked out for them and how they felt about it. And again, they are able to add photos here, which is just really a great way to reassure people that this is a fine thing to buy. You’ll see there’s three pages of reviews here, which not only shows you that people like it.
It shows you that a lot of people like it, which just makes it that much more interesting to go ahead and buy yourself. Reviews are essential for e-commerce success. Having just a few reviews on your site though, can be worse than having none. So make sure to reach out to past and current customers to get as many reviews as you can. If you find that people are reluctant about leaving reviews or you aren’t getting as many as you like. You could incentivize people with a discount code some kind of gift a point system.
There are a lot of ways to make it compelling for customers to go ahead and leave reviews for you. And then is there anything else that you could show on your site that shows that a lot of people are buying and enjoying your product. Are they making things with your product or their shape. Are they sharing photos of it in their homes. Is there anything that you could add to your site that would convince other customers that a lot of people are indeed buying your products.
Take action now to reach out to your customers and incentivize them to leave or review on your web site make asking for a review and automated part of every purchase on your site. Can you think of any other ways to prove to your customers that lots of people, buy your products and are happy with them.