Once you have great products and good traffic you’ll want to make sure your website is in tip top shape without an optimized website. You’re losing sales every day. We never start a new project with a small business owner without feeling confident about two things. Is the brand strategy solid. Each brand needs a unique selling proposition that differentiates the brand from even its closest competitors which my team can help out with if they
don’t have it well-defined. I also insist on creating detailed target customers designing a graphic brand identity that is professional and appeals to the target customers is the best first step to making sure the rest of the work will be effective. I’d really love to show you a before and after we did for a skin care company where we can see what we did with both the brand and the website.
Let me show you a rebrand. And a redesign. We worked on for a soaring sense a company when soaring sides first came to us. They had this logo that they had designed. It looks pretty handcrafted here. But maybe a little too cute and a little too distracting. They found that their perfect customer. This was really not the look, they were going for.
We worked with them to redesign the brand. You can see that the new logo is a much simpler understated look that would appeal to a completely different target customer. You can also see that the new brand’s identity doesn’t clash with the colorful soaps or products at all. And it really puts the emphasis on the products.
Here is what their website looked like before we got to work on it, you’ll see the photography and the logo here and the look of everything. After we looked at their stats and looked at their target customer and considered their goals we worked together to build this site, which has the new branding and logo as well as new photography with our new packaging
we really changed everything. And they’ve seen a big difference as far as sales. You can see that once we understood their target customer and what they were aiming for we were able to design packaging that would really speak to these people. The effective looking at your brands over again and making sure it aligns with where your business is at now and who you want to appeal to is a huge change
that can’t be overstated. The other thing I like to check in on is what is the shop owner specific, measurable goal when we’re working on a website project I want us all to be aiming for the same thing. So I find out from the shop owner. What their goal for the project is. And I don’t accept to get more sales as an answer, because I want something more specific than that where it’s easy to tell if the project has achieved
what it was intended to. So your key takeaway is to create a well performing website. You need to begin with a brand identity and a strategy that will appeal to your actual customers. We also like you to come up with a SMART goal that is specific, measurable, achievable, relevant and time bound that lets you easily answer yes or no about whether you’ve achieved it
and helps you focus and evaluate your efforts take action. You can develop or re-evaluate your brand strategy and your graphic design and create at least one SMART goal based on your stats.