Welcome to module 2. We're talking about the framework for creating the most viral post before going into that. And this first section, we're going to talk about the different types of content you can be creating. So there's a lot of types of content you could do on LinkedIn. And it's really important to be able to test all this content and see what works for you what works for me might not
work as best for you. So different content works differently for different people in terms of content. There's pictures, videos gifs long form texts and short form texts. I highly recommend trying a combination of all of these four hours to see what works. Somebody gives some examples as we walk through the platform
here. Here's a friend Dylan. This is what I call a long form pass post so it's more than a couple of sentences and he's going in depth about something. Here's Neil here's a video and he has a video was asking some questions. Here's someone and she has a picture so you could see different types.
This right here. Short form content is just one sentence what do you think are the most underrated within leaders. Here's a picture so you can see there's different types of content it does while on the platform. I would test across all these types of content and we're going to talk more about this in the next module about how to understand what types of content what kind of content
you should be putting out. As we talk about what kind of brand do you want but just know as we enter this module there's five main types of content on LinkedIn pictures, videos gifs slash means short form text.