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3 tactics to increase average number of orders. Thank you for joining me as we continue this journey on maximizing customer lifetime value together. Now that we’ve identified the three tactics you can apply today to increase your average order value. I’m thrilled to get right into the three tactics
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to increase your average number of orders are you as excited as I am. Bring it on Andrew. Here we go. The three tactics you can apply today to increase your average number of orders are mapping the customer journey loyalty and engagement
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and custom personalization. Steve Jobs said get closer than ever to your customers. So close that you tell them what they need. Well before they realize it themselves. While this is the essence of customer lifetime value altogether and running a world class
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business from the dawn of time through the 20 '20s it has never been easier to understand your customers than it is today. Here’s how the traditional marketing funnel no longer works. Customers skip around access your brand from different devices on different platforms.
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And so it goes to annuity partners with brands like yours to identify engage and acquire customers across the tri happily and retain and reactivate them as they continue their digital journey no matter what step or stage, they may be at. This integrated approach is the best way to amplify your impact quickly and efficiently
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and the best way to do so is by mapping the full customer journey from awareness and consideration decision and purchase to adoption, retention, and advocacy. Each interaction with your customer should be tailored to maximize customer experience, which
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in turn maximizes customer lifetime value. Where do your most profitable customers come from. When do customers churn out what point is a customer profitable. When do customers get cold feet. How can you alleviate the pain, stress frustration and risk
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that customers potentially feel when working with you. How can you turn that pain, stress frustration and risk into trust and confidence. All of these questions and answers live within your customer journey. So I encourage you to map your customer journey
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and increase your number of orders per customer along the way. While mapping your customer journey where your customers came from what they buy what pages of your site, they see whether they subscribe to email immediately or only through a transaction et cetera. Consider segments of your audience
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that produce the best possible results, you’ll find. I’m sure that better segments and segmentation will yield better results here are a few examples of different cohorts or segments that you can look at for understanding your most profitable loyal and productive customers.
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First and foremost as we’re diving into looking at customer lifetime value while mapping your customer journey. Ask the questions which customers are most likely to stick with my brand for the long haul. Which customers are most likely to come back to my brand again and again, which customers are most likely to generate
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the highest number of orders over the longest period of time for my brand. Which customers do I need to better cater to starting at the top left. Evaluate your customer lifetime value by channel. How do customers perform when they come from Facebook being Google Search, Google Shopping Instagram TikTok
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Pinterest snap affiliate PR organic search email Sirius Radio 0 TTC TV advertising podcasts and more. Does one channel perform 2, 3, 4 10 times better in customer lifetime value than others. And if so, can you invest 2, 3, 4 10x in that channel
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and gain the same result. Does one channel eat dirt across the board for customer lifetime value. And if so, can you improve that channel to make it perform to its highest ability to better serve your business more quickly. Now evaluate your customer lifetime value by product and category.
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Is there one or two categories that when the first product is purchased there the customer will come back over and over again. If so is that your flagship product or category. As of now. And are you giving it the recognition placement promotion and focus that you should from the top products and categories
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are you setting up retargeting and dynamic ads for these products to push conversion. Are you setting up browse and category abandonment emails to remind customers that this is why other customers love you. And if not, are you leaving money on the table. In contrast is there a product or category
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that doesn’t yield any meaningful customer lifetime value that you can shift your budget over to investing in to improve the results of your winning products and categories all while putting your best foot forward. Time of year are customers that have their first purchase
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during Black Friday, Cyber Monday, the same as customers that purchase in March. Probably not. So why are you treating them the same segmenting your customers by time of year allows you to know when or why people first came to your Shopify store. So that you can duplicate the success of targeting that audience when looking for other customers who
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can give you the best possible customer lifetime value. The same is true for ad and engagement. If your best customers come from one ad then let’s get that out there to perform. As far as it can go also it’s likely your customers that are most engaged perform much better for your customer
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lifetime value than customers who sit on the sidelines not interacting with your site emails or social media. Let’s focus our attention on who has the desire to be the best served by your business. Which brings us. Lastly to geography and demographic information. If your highest customer lifetime value
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comes from a summertime beach girl you’re going to be hard pressed targeting a Midwest older male population to grow your performance. That said, the more you know about your audience, the more you know who is creating the highest customer lifetime value in your customer base and how they’re becoming customers in the first place.
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The easier it is for you to go to the marketplace and find customers that look just like them. You can take the cohorts that performed the best bring them into Facebook, Instagram snap LinkedIn and target lookalike audiences of those groups. Bring them into your highest customer lifetime
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value products and categories and give them the customer experience. They deserve to make then come back time and again to assist you in increasing your average number of orders and thus maximize your customer lifetime value. Next up. Now that we know our highest performing audience.
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The next way to increase your brand’s average number of orders is through loyalty and engagement. The simplest way to cultivate loyalty and engagement is to treat people how they want to be treated by being loyal to your customer base by serving them through wonderful experiences
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and tried and true service with an outstanding product or array of products, you will cultivate loyalty and engagement and likely a group of fervent fans. Whether you have an official loyalty program or not serve them. Here’s a few methods to utilize your CRM and email
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program to cultivate loyalty and engagement indoctrination and value alignment in a new subscriber and new customer welcome series. Show your customers you care. Tell them who you are and what you stand for and show them what others have to say about your excellence.
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Target site visitors of top selling products and product categories with meaningful additional content on the products they are just getting familiar with. Asked for the conversion. Show them the love. If customers or subscribers have gone dormant don’t throw them out with the bathwater.
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Reach out to them and let them know that you care and value them, give them an offer if it makes sense and give them an opportunity to show their loyalty back through re-engagement or customer win back campaign. Some categories perform better than others. Folks that enter through specific categories
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or specific cohorts likely could be optimized through more specific treatment to experience the value that your brand has to offer. Know what these products and categories are and emphasize them. If a customer is the ideal fit for customer lifetime value for you then likely have friends and family that
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are also pristine fits. Never be shy about asking customers to share an email with friends that can benefit from your products or services. Also, if they are your best audience who are highest revenue highest quantity purchased and highest customer lifetime value. Why are you not considering additional offers incentives,
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products and services that you can make them even more satisfied with. If you sell someone something that could be enhanced with another product or service. It would be an absolute disservice to them for you not to show them the complimentary or supplementary products and services. They can also receive from you through proactive cross sales
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and up sells from this. It’s plain to see that loyalty and engagement are incredible ways for you to get closer to your customers. Increase the number of orders per customer. And build a powerhouse database of brand advocates. And finally, for the final tactic to increase your number of orders
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to maximize customer lifetime value. Include custom personalization. Over time you are gaining priceless information and data from your customers. They are using your products because they serve a specific purpose in their lives. They’re buying at certain times to ease pain at those points.
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They’re buying combinations of products and services because they believe in the brand. Show them you care just as much by being just personal enough in your messaging to assist them in sales and education process and give them a little flair. Perhaps when they need it. The most. This will be brief.
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But let’s get personal speak to personas you know who your customers are cure rate your messaging for them not for you. Impact them move them use visuals that appeal to their senses and utilize truly experiential messaging. It makes a difference whether site
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in email or in retargeting. Provide product recommendations and corollary products that your customers should purchase. However, you know based on other customers and their browsing and purchase behavior. What is most likely to be appealing and best served needs for most customers or their specific activity.
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Provide that education and promote that opportunity to serve. And that sums up our three tactics to increase average number of orders. I hope you’re as thrilled as I am in reviewing this, whether it’s mapping the customer journey and understanding then targeting your segments cultivating loyalty and engagement in all facets of your brand
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and communications or providing custom personalization. Without a doubt. I’m certain that with these tactics you can provide a meaningful increase in the average number of orders your Shopify store receives to best maximize your customer lifetime value.
