If you want your customers to be happier and more satisfied this course on maximizing customer lifetime value is for you. If you care about your business continually growing month after month, year after year this course on maximizing customer lifetime value is for you.
If you plan to keep your company forever. This course on maximizing customer lifetime value is for you. If you plan to sell your company. This course on maximizing customer lifetime value is for you. If you want to serve your customers as the pre-eminent brand in your category or product line.
This course on maximizing customer lifetime value is for you. I’m Andrew Christison, Senior Director of Business Development for to Tinuiti, the largest independent performance marketing agency across the trial pili of Google, Facebook, Amazon, and beyond.
And today I’m here to inspire you to better understand customer lifetime value and why it is an absolutely crucial component to better understand your customers and how to serve them. Join me for a quick lesson where we’ll dive deeper into what customer lifetime value is why customer lifetime value is important.
How to calculate customer lifetime value. The three major drivers of customer lifetime value and how to improve each of the three core elements of customer lifetime value plus more importantly, will go through the simple math that could mean nearly doubling
your customer lifetime value. If implemented with real life examples from actual to nudity clients. I’m so excited for you to join me on this journey as we dive into maximizing customer lifetime value Stay tuned, because at the end of this presentation,
there will be a very special link specifically for folks who completed this course where you can subscribe to the annuity newsletter and request more information on how we can work closely to assist you in accelerating marketing success for your Shopify store what is customer lifetime value and why is it important.
As someone managing a Shopify business you’ve heard the terms before CLT LTV CLT lifetime customer value lifetime value and the one we’re using today. Customer lifetime value likely hundreds of times. So what the heck is customer lifetime value.
Simply customer lifetime value is a prediction of the value of a customer over time. Once again, customer lifetime value is a prediction of the value of a customer over time. More specifically, it is the prediction of the total net profit anticipated from a customer over time.
So why is customer lifetime value important well beyond the fact that customer lifetime value gives you a clear picture of how important each and every customer you interact with is. It’s a common way to convey value. In fact, the percentage of marketers
who say they use customer lifetime value as a metric for digital marketing success is a whopping 61% Over three out of five marketers believe that reviewing customer lifetime value as a metric for key marketing and business decisions is a significant amount.
So the following statistic is even more interesting. And what prompted this course. What do you think the quantity of client side marketers worldwide who describe their company’s approach to customer lifetime value as advanced or mature is 30% 40% 50% believe it or not, it’s only 1% While 60 one of hundreds.
Believe that CLT is an important metric. Nearly no one believes that their approach to Sylvie is mature today. In this course, you’ll gain actionable takeaways to put you well on your way to the 1%