Lesson number three. Creating a customer avatar. In this lesson, I’m going to show you how to narrow your target audience even further by creating a customer avatar a customer. Avatar is a fictional character that represents your ideal prospect.
When complete it will help you see the motivation fears dreams and desires that influence your customers purchase decisions. You can have the best products in the world, but if you’re selling it to the wrong people. You might as well be burning money. This is where a customer avatar comes in; a customer avatar is a fictional character that represents your ideal customer.
Avatar also known as a buyer profile helps you identify who your ideal customer is where they are hanging out online what their challenges are when you have a clear understanding of who your customer is you can speak their language, which will make them more likely to buy.
Here is an example of a kinky, curly yaki customer avatar. The four major components of a customer avatar are demographic information. What’s their location, age, gender household income and education.
This information will help you understand how you should speak to them and know where to advertise sources of information. Where do they hang out. What books do they read. Who do they follow online. This information will also help you to narrow down who you can target via paid ads when you know what their interests are.
Challenges and pain points in relation to your products. What problems does not solve. What are their current pain points. This will help you to write marketing copy that will address the exact pain points and problems that your customers want to solve.
Objections and rules why do they not want to buy your products. Again, this will help you create marketing materials that address these pain points and will let the customer know that you know them very well. I created a customer avatar template to help you flesh out your ideal customer. Don’t be afraid to used stock photos and names to help bring them to life.
Yes your business may have more than one customer and creating your first Avatar is a good way to get started at a later point. You can create multiple avatars as you start to learn more about your customers. If you have an existing business, you can create a survey and ask your current customers to complete it, and then create an avatar based on that.