Lesson 2 what to do in crowded niches. You found a niche you absolutely love. But it’s crowded but are all the businesses in the niche solving the same problem. For instance, if you look at the bread aisle you’ll find dozens of brands essentially selling the same thing bread whether it’s
bagels gluten free calorie count friendly whole wheat cultural bread thin crust thick crust the list goes on and on. It’s all essentially the same product, but it’s solving problems for a specific audience. If you’re trying to lose weight, you’re not going for the calorie dense bagels
or thick crust you’ll buy the calorie count friendly break. And if you want bread from back home, you’ll want garner bread or hard bread non or a sweet bun all that bread was made with a specific audience in mind. This is also where submissions come in and how kinky, curly Ascii by textured hair extensions
business found success. Hey extensions is a niche of beauty kinky hair is a sub niche of hair extensions. I currently offer six textures. But I could narrow it down even further or expand if I wanted to. Another way to differentiate yourself in a crowded niche
is by focusing on your USP unique selling proposition. A unique selling proposition is a characteristic or defining factor that sets you apart from your competitors. You see this in marketing campaigns product descriptions and other customer touch points. If your niche market is oversaturated
use your USP to further stand out from the crowd. Examples of unique selling proposition include focusing on having top quality products focusing on having premium or low prices or focusing on providing the best customer service. Take a look at your potential competition and research
what they’re not doing. What problem is your competition not addressing in their marketing. What issues is their audience complaining about. What skill set or knowledge do you have that your competition does not. In my opinion, there is no such thing as an oversaturated market.
There’s always a problem to solve that. The big guys aren’t solving and no one can do it the way you do it, you are the secret sauce creating a niche of your desired niche is your chance to get a foothold in the market and succeed at your e-commerce business.
Don’t be afraid to roll up your sleeves in order to build a sustainable business you enjoy. Make sure you do your research and know what you’re getting into. Also make sure you’re solving a problem solving a problem or pain point is a surefire way to raving loyal customers. If you are still stuck on what miss you should venture into.
I created a list of 51 niches to get your brain juices flowing with ideas for your e-commerce business.
