Lesson 1. Why you need to find a target audience. One of the biggest mistakes you can make as an e-commerce entrepreneur is trying to be everything to everyone by not identifying exactly who you’re selling to. You’ll waste time, energy, and money chasing everyone to buy your products.
This is why you need to find your target audience. The group of people who are the perfect customers for your niche products identifying and finding your target audience is the key to business success. Once you know who your target audience is it will help you build stronger relationships
with your customers through all your marketing and customer touch points when you know who you’re speaking to you can understand their needs, wants, and desires. And it enables you to speak their language as well. The target audience will help you validate your idea your target audience will allow you to test before you invest.
These customers will help you improve your products by giving you feedback that will allow you to make changes to suit their needs. That feedback is invaluable and it will help to create the raving loyal fans for your business.
Most importantly identifying your target audience will also save you money on marketing. If there is one thing that is on every small business owners mind it’s how to increase sales or get more customers. Identifying your target audience will help you do that. Let me show you how in the next lesson identifying your perfect target audience will help your e-commerce build stronger connections with your customers.
This will allow you to test before you invest by making sure your audience is open to the idea of your products. Lastly by speaking to specific customers and speaking their language you’ll save time, energy, and money on marketing.
