[MUSIC PLAYING] My name is Jon Murphy, and I'm the CEO and co-founder of Wolfpoint Agency. I'm here to talk to you about a critical component of e-commerce that is so often overlooked by growing brands-- the post purchase funnel. When your e-commerce brand is growing quickly, it is easy to neglect this huge source of potential revenue. On average, it costs seven times more to acquire a new customer than it does to get a user who has successfully converted on your website to repurchase.
I'm going to cover proven techniques you can use to re-engage with your customers as soon as their first purchase is made and build a cohesive, persistent post purchase branding strategy. When you convert a user on your website, the potential is just beginning. They've already validated the trust in your brand and the willingness to try your product offering. Underutilizing your touch points from this moment forward is akin to throwing money away.
On an individual basis, you may be successful using some of the techniques I'll be covering in my lessons. But rarely have I found companies doing under $10 million annually in revenue that are looking at the big picture and truly envisioning this stage as a completely separate sales funnel. This is the untapped well. You worked hard and spent a lot of money to acquire those customers that were just as hard to keep them coming back.
Many of the techniques I'll cover are automated. So once you invest the initial time and money to set them up, they will continue to pay dividends into the future. And although there is an initial investment associated with the post purchase funnel, it typically pales in comparison to paid traffic acquisition techniques. And if done correctly, it cannot only deliver positive ROI, but it can also contribute to your overall brand recall and encourage satisfied customers to spread the word about your business.
I'm going to show you specific examples throughout this course. But the applications of these techniques that I'll cover are very dependent on your business and industry. So my goal is to get you to think of them conceptually. By the end of this course, I hope you open your eyes to this often untapped potential and help you discover this forgotten funnel. [MUSIC PLAYING]