[MUSIC PLAYING] Now it's all about design, navigation, and UX. Remember, if you go to a store and it doesn't look great, then why would you continue going there and buying? You wouldn't. Now, the same with UX and UX and design and stuff like that and interface, Google has its own version of how they see a website. So, you look at Google. When you search for Google, they just show you listings.
But Google doesn't see the website the same way that you see a website. To Google, it looks more like this. As you can see on the screen, it's just a bunch of text. And a lot of times, it's just a bunch of characters. But Google is changing this. Google has something called the page experience update-- and it's going to start with mobile, and I believe it's going to roll out to desktop devices over time-- in which their algorithm is going to look how people interact with your page and see what areas they get stuck.
And if people get stuck and they keep leaving, it tells Google that, hey, I'm having a bad experience. I should stop ranking this site high. And you can use tools like Crazy Egg to look and see, just like the heat map example I showed you, how people interact. And you can use that to adjust your design, so that way it's creating that better experience And a lot of things in there are things like, are they interactive and not doing anything on the page?
Does it take too long to load? Is there pop-ups that are blocking the user experience? These are all examples of things that you need to be careful of with your page experience. And it's not just about SEO, and it's not just about UX. It's about sitting in that middle happy ground where you're pleasing Google and the user, and you can get there. Just think about, what would be magic for them? What would be that amazing experience where you knock their socks off?
Talk to them. Look at the reviews. Get the feedback. And that's what you need to do it and get that feedback to continually create something that just blows people away. I want you to plan these experiences. So that experience could be, hey, experience one, someone needs to look at this. Experience two, they need to watch this video. Experience three, they need to go and read these reviews. When you plan out experiences that people need and they need to follow, that'll help you have the optimal UX.
So that way you can maximize conversions and create the amazing experience for Google. And some of those elements may be white space-- white space makes it easier on the eyes-- sliders, using them sparingly, removing distractions, using social proof, creating that trust, using a nice color palette. No one wants to see neon colors in the middle of the night. That just makes it hard for them to stay in your e-commerce store.
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