How do I shoot with a model?

Shooting with a model (or friend you’ve convinced to help you) is more difficult than it looks. There’s styling (clothing, shoes, jewelry, make-up and hair), location and the model’s ability to move and feel comfortable on camera that’s important to consider.

If you do want to shoot a DIY shoot with a model, you’ll learn how to create the environment for the model to deliver the right shot in this video. A special thank you to Janet (a Shopify employee) for modelling for us in this video!


  • A camera (smartphone, point and shoot and DSLR are all options)
  • Your product
  • Bright location (window-light accessible)
  • Lightroom Classic is recommended to taking and evaluating photos. This is a paid app for $9.99 USD per month. Yes, it’s an investment, though it will save you time and money when you take your photos.