If you haven’t heard, Shop is our brand new personal shopping assistant and
it’s already being used by over 16 million users.
So we’ve got 16 million consumers out there already using this app.
So what does this app do?
So what we’ve done is bring together the seamless tracking experience that we
previously had in an app called Arrive, and the speed of Shop Pay that you
heard about earlier, into one app that makes it easier for you as a business
owner to reach the customers that you already have and continue to extend the
relationship and communication that you have with them.
So here you can see the Shop App itself where shoppers can look at all the
stores that they buy from and individually see the recent information and
personalized recommendations from those stores and then they can go and track
all of the orders that they’re getting. So they know when that door bell rings exactly what packages outside.
I’ve got to admit during this livestream it’s actually vibrated twice for me,
both times Shopify merchants.
So I absolutely love the app.
So again, it lets consumers track their packages, as well as re-engage with
some of the existing brands they bought from in the past.
So let’s talk about Shopify merchants though.
What’s the reaction been among Shopify merchants?
You know our real goal here is to bring merchants closer to their own
And that’s what’s so different between Shop and any traditional marketplace or
We know that buyers want to be in touch with the brands that they love and
support the brands in their community.
And we’ll never compete with our merchants, the way some others do.
We want to put their brands first and make them more successful.
So we’re going to start to invest in ways that let our merchants customize the
way Shop works for them.
OK So when we talk about customize how it works for them, what are we talking
So I’m really excited today to announce that we plan to release a new Shop
And as you know Channels, the Shop Channel, is going to let you as a merchant
control exactly how your brand shows up on Shop and the ways that you want to
So here you can see that you’ll be able to customize your Shop profile to
better tell your story and customize where and how you show up in the Shop App
And we’re going to keep adding more analytics and more marketing features into
this channel for you.
So you can imagine, long term, Shop will really be a great way for our
merchants to actually re-engage with our customers time and time again.
Yeah. So inside Shopify, whether it’s the online store or point of sale or
Shop, you’ll have these essential places for you to start and grow your brand
online in person.
And now on mobile and that’s what the combination of these products makes is so
powerful for merchants everywhere.