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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Course Introduction

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Course Introduction

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Course content (19 lessons)

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Welcome to the course! This course will show you the power of text message marketing and how to apply it to your business.

Have you ever received a text to buy a product. I'm guessing most of you watching right now probably have not. Have you ever received an email to buy a product. I'm guessing you probably have well over the past two decades. Marketers have been using email marketing to reach their customers and generate revenue for thinking marketers of today are using what's called text marketing to reach their customers on their smartphones to also generate revenue and the results have been amazing.
Text marketing works. And we've worked with brands like for Patriots which is a food company lexy hair, which is a hair extension company big blanket, which is a blanket company and we've worked with brands across clothing as well as beauty. So it doesn't really matter what vertical you're in text marketing works. And the purpose of this course is to show you why it works and how you can do it to.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>