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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Introduction to Weekly Campaigns

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 1: Introduction to Weekly Campaigns

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Course content (19 lessons)

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Engaging with your text list on a regular basis is best practice for keeping your audience engaged and generating more revenue. Here’s how you should think about your sending cadence and how to lower your unsubscribe rate.

So you've set up your website optimize you've set up your automated flows in this module. I want to walk you through how to set up your weekly campaigns. Now just because you're automated flows or setup doesn't mean that every subscriber going through those automated flows is going to make a purchase. The purpose of weekly campaigns is to send weekly content to your audience to get them to make that purchase.
Now when it comes to weekly content. I want to talk about cadence because it is a very important part. Cadence is basically how often you're sending and I typically recommend markers to send up to three times per week and depending on your brand. It might be twice a week, maybe once a week. But I recommend testing it out to find out what works for you. So if you're ready in the next video, I want to walk you through how to actually send that promotional text message.

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