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SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 3: Mobile Messaging and Mobile Shopping

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 3: Mobile Messaging and Mobile Shopping

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Course content (19 lessons)

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Watch and learn about the massive opportunity to meet customers where they are: on their cellphones.

So in the previous video, we talked about how the consumers attention has shifted to the smartphone. And today, the average consumer is spending 4 and 1/2 hours a day on their smartphone. So what exactly are people doing on their smartphones. Well, data from sales force shows us that 80% of time spent within the smartphone is spent in messaging apps. So messaging apps like Android message a message or any other messaging apps and consumers are using these messaging apps to communicate with friends, family, and co-workers.
And these consumers want to use these same messaging apps to communicate with their favorite businesses. Data from converse smarts 2020 DTC text message marking report shows that 75.5 percent of consumers have signed up to receive text messages from businesses in the past year alone. So there is this misconception that the consumer would get annoyed to receive text messages from businesses.
But this data shows otherwise. The average consumer is already predisposed to receiving text messages from businesses through presidential campaigns to factor in notifications order delivery notifications so your consumers are not going to get annoyed if they receive a text message from your brand's.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>