Skip to content

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 4: Why Text Message Marketing Matters

SMS Marketing Course: Learn Text Message Marketing Campaign Strategies

Lesson 4: Why Text Message Marketing Matters

Build a business while you learn

Start your Shopify free trial, no credit card required.

Start Shopify free trial

Course content (19 lessons)

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

Overview

Lesson 1: Course Introduction0:58

Lesson 2: The State of Consumer Attention0:39

Lesson 3: Mobile Messaging and Mobile Shopping 1:24

Lesson 4: Why Text Message Marketing Matters 0:58

01 |Module 1

Lesson 1: Introduction to subscriber acquisition (compliance)1:16

Lesson 2: Platforms 1:51

Lesson 3: Mobile Opt-in7:40

Lesson 4: Desktop Opt-in1:42

Lesson 5: Customer Winback3:27

02 |Module 2

Lesson 1: Introduction to automated flows0:21

Lesson 2: Messaging Best Practices2:57

Lesson 3: Welcome Series4:20

Lesson 4: Abandoned Cart2:31

03 |Module 3

Lesson 1: Introduction to Weekly Campaigns0:56

Lesson 2: Sending a Promotional Campaign3:27

04 |Module 4

Lesson 1: Tracking and Optimization3:51

Lesson 2: Customer Support2:56

Lesson 3: Congratulations & Next Steps0:56

05 |Module 5

In this lesson you'll discover why text message marketing matters more than ever, and why you should implement this marketing tactic in your business.

Whether you're v.c. funded or not it's unsustainable to have to pay to acquire a customer every single time. So if we're thinking markers of today are using what's called on the marketing to build up a list of potential customers. So they can market to their list whenever they want to. On marketing is building up a list of potential customers through like an email list or a text list.
So that generating revenue is as easy as sending a quick text or an email to your potential list of customers. So instead of paying Facebook or Google every single time you want to acquire a customer own marketing allows you to re market to your customers whenever they want. And you have that flexibility because it's a list that you own. So the purpose of text marketing is to help you build an own marketing list.
So that you can profitably acquire your customers.

You're going to learn all about the do's and don'ts of text message marketing. While you're learning, get familiar with Marketing tools directly inside Shopify. These integrated tools can help you get started with your marketing efforts and coordinate across channels.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>