Module 1, Lesson 6: Avoiding negative social proof

Build a business while you learn

Start your Shopify free trial, no credit card required.

Start Shopify free trial

Course content (19 lessons)

If you are just starting out, or have introduced some new products that don’t have traffic or reviews, you’ll want to avoid negative social proof. This lesson will give you strategies to avoid showing 0 reviews and other negative social proof.

Now if you're just starting out or you've added some new products, you may not have a lot of social proof. So if that's the case, you want to make sure that you avoid negative social proof at all costs. When you have negative social proof on your site, it signals to people that maybe your product isn't that popular or people didn't like it enough to review it. So I'm just going to go through how you can avoid negative social proof on your Shopify store.
So let's talk about the definition of negative social proof. Negative social proof influences your shoppers in the wrong direction. It sends the message that lots of people are doing what you don't want them to do. So what are some examples of this? Some examples are, you don't have any product reviews on your product page. You have just a few people looking at your product. Or your buyer activity is outdated. Solving this negative social proof problem is actually super easy.
So let's talk about how you can do that. When it comes to reviews, you can either hide zero reviews, or you can show reviews from similar products. And with social proof you should set a minimum viewer count to-- depending on your store size --at least three, or 30, or 300. Now this definitely depends on the size of your store, and what people expect from you. Shopify You can also increase your look-back period.
And with FERA you can increase your look-back period for up to eight weeks. The most important lesson here is that you should be avoiding negative social proof. Because that is going to help you reduce your bounce rate.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 1, Lesson 6: Avoiding negative social proof

Course content (19 lessons)

Module 1: How to show social proof on your site

01 |Module 2: How to show social proof off your site

02 |Module 3: Growing your reviews & social proof

03 |Module 4: Using social proof in your social media

04 |Module 5: The tools you’ll need

Build an online store for your business with your new skills.