Module 2, Lesson 1: Keep your social media updated

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Course content (19 lessons)

There are lots of perks that social media can generate for your business. Social media updates have an effect on your:

Search rankings
Brand awareness
Traffic

This lesson will walk you through how to create a social media calendar and how you should engage with your followers.

There are lots of perks that social media can generate for your business. This includes brand awareness, search engine rankings, and improved traffic. Social media honestly acts as a form of social proof on its own, especially when you have a lot of followers and you have a really good engagement rate. Now, keeping up with social media can be difficult, but let's just talk about exactly how you should be doing it.
So how do you keep your social media updated? First, you should create a social media schedule. You should include pillars of content that need to be implemented, such as lifestyles, reviews, and how-to. Keep in mind to post interesting updates and share mostly visual content. Be sure to post daily, or at least consistently, so that your followers know when you're going to be showing them. Also, only post to relevant social networks.
If you find that your customers are on Twitter and not on Pinterest, then you should be posting there. Third, you should use your social media as a customer service channel. You should be sure to engage with your customers in your DMs and in your comments. Finally, you should be sure to engage with your customers. The more you engage with your customers on social media by liking the posts that they tag you in, meaningfully responding to your comments, and liking and commenting on other power users/customers, the better off you'll be.
So for this lesson, what I want you to do is choose one thing and implement it today.

Come up with a social media calendar that fits within your time constraints. If you are a small business/one-person show, be sure to be realistic about how much time you can dedicate to posting on social.

Check out this free Instagram story cheatsheet

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Module 2, Lesson 1: Keep your social media updated

Course content (19 lessons)

Module 1: How to show social proof on your site

01 |Module 2: How to show social proof off your site

02 |Module 3: Growing your reviews & social proof

03 |Module 4: Using social proof in your social media

04 |Module 5: The tools you’ll need

Build an online store for your business with your new skills.