One of the most important off page social proof is going to be on third-party review sites. Now for most e-commerce and Shopify stores, it's typically Google and Facebook reviews. Let's start with talking about Facebook. Facebook has recommendation mechanics built into their platform. So not only will you be getting [INAUDIBLE] social mentions, but you'll be getting a bit of authority every time someone makes a mention.
When it comes to Google, many people will look up your company, and the first thing that will show is your Google My Business listing or GMB. Your GMB makes your business more visible in search engines, and the more positive reviews you have, the more likely people are going to click through to your website. But it also makes it easier for people to trust buying from you, because they see unbiased reviews on an unbiased platform. And this is in direct opposition to your bias platform, which is your website.
On these third-party platforms, you want to make sure that you're responding to all of your reviews, whether they're positive, negative, or lukewarm. This shows customers that you're really an engaged business, and that you're active and that you care about what your customers say, but the proof is actually in the statistics. Now 53% of consumers expect companies to respond within a week to negative reviews, and 89% of customers will read businesses responses to reviews.
So people are watching. Make sure that you're always showing up for your customers and listening to them. If you need a guide, I'll leave a link on how to respond to both positive and negative reviews in the course notes.