Module 3, Lesson 2: Incentivizing for reviews

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Course content (19 lessons)

This lesson will cover the types of incentives you can offer your customers fort a review on your website. We will cover:

Discounts
Loyalty Points
Cashback

I’ll also give you the pros and cons of each type of incentive so you can decide which is best for your business.

How can you ensure that you get a high response rate from your review request? Well, one of the best things to do is to offer your customers incentives when asking them for a review. Now there are typically three types of incentives that you can offer. You can offer cash back. You can offer loyalty points, or you can offer discounts. But which one is the best? Let's go through the different types of incentives that you can offer and which one is-- and the pros and cons of them, and which one may work best for your business.
Let's start with discounts. Discounts are great incentives for when you want your customers to come back and purchase from you again. Some cons of discounts are if the products you offer are something customers only need to buy once or every once in a while. If they have no need for a discount at the moment, they may not bother to fill out a review for you if they don't see the value in using the discount right away. Loyalty points are best to offer as an incentive when you're looking to create a community of brand-loyal customers.
The drawback of this form of incentive is that if some of your customers don't have an account with your loyalty point provider, they may be unfamiliar with how it works and how they can use their points. Next, we have cash back. This is the best incentive to offer out of the three if you're looking to have a high response rate and quickly increase your amount of product reviews for your e-commerce store. Now there are a few drawbacks to giving cash back such as a hit to your cash flow.
And the best way to accommodate this type of incentive is to build it into your pricing.

Get an in-depth look at the pros and cons of each incentive to decide which is right for your business.

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Module 3, Lesson 2: Incentivizing for reviews

Course content (19 lessons)

Module 1: How to show social proof on your site

01 |Module 2: How to show social proof off your site

02 |Module 3: Growing your reviews & social proof

03 |Module 4: Using social proof in your social media

04 |Module 5: The tools you’ll need

Build an online store for your business with your new skills.