One of the best ways to get user-generated content is to create an amazing unboxing experience. If you want people to take photos and videos of your product, you're going to want to start with making them excited to open and share their package with the world. Now, here are some guidelines that you may want to follow if you want to improve your unboxing experience. First, you should ship your items quickly. The faster the item arrives, the more seamless the experience.
Second, you should use colorful, creative, on-brand boxes or pouches. Third, you should add a personal touch like a handwritten note or letter. Fourth, you can incorporate surprises like complementary gifts or candy. And fifth, you should add a business card or post card that helps your customer reach out to you and one that encourages reviews. Make sure you're packaging asks for a video review, because the best time to get an unboxing review is when the person is with your package.
So you can give people a step-by-step guide in your package on how to upload the video and where to send it. And you can include things like what to say, how long it should be, and the email or URL to use to submit their review. By following these steps, you're going to make sure that you've hit every touchpoint and that people are excited to share their unboxing experience with their followers on social media.
The next strategy is creating a brand hashtag. While you definitely do want to try and own all the user-generated content, you don't have to. Don't feel like you have to host it all yourself. That's where platforms like Instagram, and Pinterest, and YouTube come in. For something like Instagram, think of creating a brand hashtag, and one really great example is Fashion Nova.
Fashion Nova heavily leverages their customers to create user-generated content, when they purchase their products. So one thing that you'll want to do is you'll want to create a very unique branded hashtag and let your followers know that they can use that hashtag when they use your product or take a photo of your product. The thing is, people love to be featured. So make sure, with your branded hashtag, you're re-sharing and interacting with the people who use your hashtag.
Hashtags help you categorize your content to reach a wider audience. Do you remember the Coca-Cola hashtag Share a Coke campaign? It was pretty unforgettable. More than half a million photos were shared with the hashtag campaign by Coke, and six million virtual Coke bottles were created. How amazing is that? You can leverage the power of hashtags, too, by following these simple steps. First, create a unique hashtag that is on brand for you.
Second, start tagging some of your photos with this hashtag. Third, encourage your customers to use your hashtag in your packaging, and engage with them on social media. Fourth, send influencers products, and tell them to use your branded hashtag when they post. You'll quickly build a loyal online following by featuring your customers on your website and social media, when you use that unique hashtag.