Module 4, Lesson 2: Creating social posts from your reviews & social proof

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Course content (19 lessons)

This lesson will take you through how to repurpose reviews and other social proof like customer videos and photos for each platform.

Facebook is a great platform to incorporate your customer reviews and ratings into your marketing efforts. For example, Blenders Eyewear uses customer reviews right in their Facebook ads to help validate the product. This really helps to show Facebook users that this product is from a highly rated and reputable brand. When it comes to Instagram, this is really the platform for visual content, for both photos, and videos. Here your customers are most likely to share a photo of your product in a post or Instagram story.
And these customer photos have a lot of brand value. Make sure you use them, and encourage your customers to tag you in photos, or tell your customers to use your branded hashtag, for a chance to be reposted. By doing this, you'll have a collection of customer photos to use on your website for marketing purposes. In contrast to Instagram, Twitter is the best platform for written content. As a business, the best way to use Twitter-- is by retweeting, or sharing reviews from your customers, and responding to them.
This is an excellent marketing technique, as not only are you showcasing what your customers think of your brand, you can also show off your excellent customer service.

Come up with templates for each social media platform and create posts from your reviews and social proof. Plug these pieces of content into the social media calendar that you made in the previous lesson!

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Module 4, Lesson 2: Creating social posts from your reviews & social proof

Course content (19 lessons)

Module 1: How to show social proof on your site

01 |Module 2: How to show social proof off your site

02 |Module 3: Growing your reviews & social proof

03 |Module 4: Using social proof in your social media

04 |Module 5: The tools you’ll need

Build an online store for your business with your new skills.