Social media is a critical part of your marketing strategy. And that's why you have to make sure that you have a content calendar so that you can continue to see growth and be consistent when showing up for your following. But how do you determine what content to post on social media? Let's take a look at the things that you can do to post your social proof to your social media. All right, so here are some core content ideas you can circulate through to bolster your social media while incorporating your social proof.
First, you can repost your customer content, a.k.a. reviews. Customers like to feel both seen and heard. They want to express themselves using your products. So create opportunities to make them feel that way. User-generated content campaigns are a great idea not only because they give your customers a chance to engage with your brand, but also because the content they create can attract people from their personal network to buy from you too.
Second, you should post lifestyle videos. People purchase lifestyles, not products. The right approach is to connect your products with your customers personal identities. Rather than selling the product based on its color or physical attributes, focus on the lifestyle or the identity that your ideal customer wants. Be sure that a version of your ideal target market is in your photo or your video.
The third thing you can do is to use influencer content. Building relationships with influencers and their following is going to be really important because you don't want them to just post or buy ones. Instead, you want to keep your customers coming back to buy your product or service again, and that means working with their favorite online influencers on a regular basis. Four, give a little bit of behind the scenes. What happens behind the scenes doesn't always have to stay behind the scenes.
That's because showing off your team or how you create your product is great marketing material. It helps to build trust with your brand and make your customers connect with who you guys are as people.