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Remember, all your reviews don't need to stay on social media. If you don't have a lot of people leaving reviews on your website, you can take your hashtags, and branded posts, and the posts that you're tagged in on social and move them over to your website in the form of a video, or photo wall, or even adding them to your product photos. Now just make sure that you ask your customers for permission, or add it in your privacy policy, or in your user-generated content campaign that you may be using these photos on your website.
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But be sure to connect with a lawyer to craft your policies to match whatever laws and restrictions are in your region. And now let's go through a couple of examples of people that are doing user-generated content really well and crossposting from their website to their social media. OK, here's a really fun Taco Bell tweet. Now celebrity endorsements are also a form of social proof.
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So if you see celebrities saying something fun or awesome about your product, make sure that you share that all over social media. Here's another great example of a before and after photo of these keratin treatments. These are definitely things that you want to post on your social media so that people can see the results of your product. Now here's a really great Daniel Wellington customer photo wall.
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Daniel Wellington watches are often promoted by users sharing their photos and wearing the watch. And these are usually aesthetically pleasing, so it's really easy for them to add these photos to their website. Here's a really good example of Indie and Harper using the influencer marketing. So a lot of brands start an ambassador program and call for shares on Instagram, just like Indie and Harper.
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And these programs can help you share your products far and wide. So this is a really, really good example of using influencer marketing for not only your product photos, but also for social proof. So those are some really great examples. I will also leave a link in the course notes so that you can see these examples for yourself.
