0:04
Like I said, I have a jewelry business-- it's called Alora-- and I personally use Fera product reviews to gather all of my reviews and display all of my social proof. So when you use Fera, you can set up an automatic review request campaign that can be sent out after a customer purchases a product. And you can also offer incentives, set conditions, and customize the message all within the Fera app. So I typically offer discounts.
0:29
That works really well for my business. But I offer loyalty points for my cash back. And Fera integrates with smile.io, so that's a really good combination for my business. When you're using a review or social proof app, you want to make sure that it can display your reviews beautifully. So one of the things I always look for in an app is how well I can customize it to my store, because I want to make sure that everything is as on-brand as possible.
0:53
Because remember what I said before, brand consistency builds trust with your customers. The next thing you're going to need in your product reviews tool, or your social proof tool, is the ability to ask for photos and videos. So some product review apps only allow you to ask for photos, some only allow you to ask for text, sometimes you need a larger plan to ask for videos.
1:17
But make sure you find a social proof tool that can ask for them all. Especially these days, the most important thing is visual, especially video. If your product reviews app cannot collect video, then you probably need to find a new one. The other thing that you should be looking for in a product reviews tool is the ability for your reviews to show up on Google. I cannot stress this enough. This is so important.
1:39
It's going to help with your search engine ranking. Almost 10% of your search engine ranking, at least for Google, has to do with your product reviews. So make sure that these are showing up. Not only is it going to make you look more credible, but it's going to help with your click-through rate. So make sure that your product reviews app or social proof app definitely has that feature. Finally, when you're choosing a product reviews or social proof tool, you want to make sure that the customer service is awesome.
2:10
Because if you're like me and you don't have a lot of technical skills, you might need people to help you move a widget here or set up something there. So definitely make sure that they have great customer service. Now that you know exactly how to gather social proof, display it on your store, manage it on third party sites, and use it in your social media, I want to encourage you to download the Fera product reviews app and try it for free, so that you can use social proof to make more money on your Shopify store.
2:39
If you need anything, my DMs are always open. So I will talk to you later, and I hope you make a lot of money. Bye.
