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What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What are Push Notifications?

What Are Push Notifications - Grow Your Business Using This Marketing Strategy

What are Push Notifications?

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Course content (32 lessons)

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

So what exactly are push notifications? Watch and learn what they are and how they work.

When push notifications are messages that are sent by the browser to your customers mobile phones or computers. These messages appear on customer screens regardless of whether they are currently on your online store or whether their browser is even open. A customer becomes a web Push subscriber by clicking allow on a simple browser controlled prompt while visiting your online store.
So what do push notifications look like. It consists of a title a message a logo an image and up to two buttons. The message itself and the two buttons can have different links to different web pages like your home page or your product page.
The character length of push notifications is dependent on the device operating system and browser of your customer and due to the character limitations push notifications lead to crisp and clear marketing communication that is easily viewable on any device. Push also supports using buttons which makes it easier for merchants to run campaigns that promote different offers.
For example, if you’re running a promotion for a fashion brand using push notifications you could have two different buttons for two different varieties of a product say skinny jeans or baggy jeans. So when customers receive the notification they can click on the button of the product that interest them and they can go directly to that product page.

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Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>