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What Are Push Notifications - Grow Your Business Using This Marketing Strategy

Why Push is an Important Recovery Channel

What Are Push Notifications - Grow Your Business Using This Marketing Strategy

Why Push is an Important Recovery Channel

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Course content (32 lessons)

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Course Overview

Interesting Statistics0:32

What We’ll Cover In the Course0:42

01 |Multichannel Marketing

Introduction0:26

What is Multichannel Marketing?0:28

How Your Customers Use Channels0:31

How to Gain a Unique Subscriber Base0:32

Why Push Is Ideal for Privacy0:30

Reduce Customer Engagement Costs0:23

Regulated Industries0:22

What are Push Notifications?1:19

Limitations of Push Notifications0:33

02 |Abandoned Cart Recovery

Introduction0:21

Abandoned Cart Recovery0:37

Why Push is an Important Recovery Channel0:59

03 |Promotional Marketing

Introduction0:14

What is Promotional Marketing?0:21

Audience Segmentation0:24

Using Push in your Campaigns0:36

How to Write Great Ad Copy0:35

Best Creatives for Push0:21

04 |Customer Experience

Introduction0:12

What is Customer Experience?0:34

Welcome Notifications0:30

Back in Stock0:35

Price Drop Alerts0:40

Shipping Notifications0:25

05 |Course Wrap-up

Watch and learn the benefits of push notifications over different traditional marketing channels (like email marketing).

Email is the channel you may be familiar with to manage your abandoned cart recovery. However email has one primary limitation. It requires that your customer shares their email address before they abandon their cart. That’s where a push can come in. You can send a sequence of reminder notifications to all your subscribers that if click the Add to Cart button on your product page your customers don’t even
need to initiate the checkout process submit their email or even visit the cart page. These are a reminder messages are typically sent as a sequence when after 20 minutes when after two hours and one after 24 hours and once your customer clicks the notification they’re taken back to the cart page by adding push notifications to your band and cart recovery strategy.
You can further reduce your lost sales by reaching those customers who never shared their contact information with you. Furthermore browser based push notifications can make a great cart recovery experience for your customer. Because they appear on the same device they were using while browsing your online store.

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Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>