Forecasting customer demand to maximize Black Friday/Cyber Monday sales
August 13, 2020
Optimizing stock levels is key to maintaining healthy cash flow. Avoid missed revenue due to stockouts and tying up cash in overstock to maximize revenue, profits, and stockturn. Accurately forecasting customer demand is the foundation for stock optimization and scaling an eCommerce company. However, customer demand patterns changed for most merchants as the world economy went into lockdown. Learn tips to forecast when customer behaviour changes to keep cash flow positive.
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