There are three main ways to engage with customers and create a personal relationship: Email, chat and text. When you build your own subscriber list, you have full control over your relationship with your audience. You’ll drive more sales for your business, increase customer retention, and create a memorable experience for your customers.
In this tutorial you’ll learn how you can grow your email, chat, and text subscribers.
Add more opportunities to sign up on your website. You could start by placing your sign up form in the website footer or a pop up offering a discount in exchange for an email. Also think about including an announcement bar to grab the attention of your shoppers.
Gather contact info in-person when possible. Every checkout interaction is an opportunity to create a deeper relationship with your customers. Add an incentive by sharing a special discount when customers sign up.
Build ad campaigns using what you know about your current subscribers. Try promoting your best performing piece of content, offer viewers a discount or helpful content that solves a pain point.
Run social media contests where followers will get a special discount or item when they sign up for your list. Contests are a great way to engage followers and guide them along to the next step in your marketing funnel.
Offer value, like a free digital gift, that encourages customers to share their email.
Promote across channels to diversify your campaigns and connect with your customers across platforms.
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