Hey, I'm Liz, a user experience designer with five years experience building websites and apps for small to midsize businesses. I am super excited to share three best practices. They're going to help you create landing pages that convert. All right. Best practice number one, make sure all the most important information is above the fold.
And if you're wondering what's that? Well, it's all the information on your website before a user starts to scroll. So this is for desktop as well as tablet and mobile, because we always got to be thinking mobile, responsive. So important information above the fold includes a heading, a heading that actually addresses that user's search, whether they came in from an ad or a keyword.
We want to make sure they know that they're on the right page. Number two, we want to make sure we have an image that actually shows the product in action. It's visually enticing, again, helping the user understand they're on the right page. So that leads us to best practice number two, which is to have a strong call to action button. And in order to do so, we want to think first about color.
We want to use colors in our button that are going to be starkly different than the rest of the colors of our website. So for our website is white and grey, we might have a bright blue or a green color, very noticeable. The other thing we want to think about is copy having action oriented copy in our buttons, something like learn more by now.
So now the user knows, oh, that's the action. I'm supposed to take. And then finally, we want to think about the size of the client, something more prominent, bigger that the user can easily notice. And especially, we want to think about that on mobile because a strong call to action button on mobile can actually extend almost the full size of the screen, making it really easy for the thumb to click.
Number three, create an emotional connection with your users. How you begin to do that is by understanding your users pain points or problems as well as their needs and directly addressing them throughout your landing page in the copy, as well as in imagery. So if someone sees a picture of a woman sleeping on a mattress really comfortably and all of that, I want to be her.
I want that mattress that builds that emotional connection. And then also, you want to think about trust signals. So thinking about having a contact phone number, a chat, readily available customer reviews, as well as thinking about having great return policies. All of this creates an emotional connection with your products and your brand, making them advocates for you and telling other people about you as well.
Right So super when as a small business owner myself, I know that time is short, but just doing these three things can have such a big impact on your landing page performance and ultimately your sales.