This tutorial outlines how you can create a personalized experience for your online shoppers.

You can personalize your own online store with:

• Product recommendations is when products are dynamically served up based on the actions of your customer, like their browsing history. Product recos are tried and true because they convert.
• Smart reviews are when reviewers add more info to their profile, like skin type, height, location, etc. These details give other shoppers a better idea of how the product relates to them and how it works. All in all, reviews add up to confidence and trust.
• Immersive experiences use technologies, like Augmented reality and 3D images, to recreate that personal in-person shopping.
• Easy returns are key. Having a simple and friendly returns process is an important part of closing the loop on the personalized experience.
• Smart sizing charts help shoppers buy with confidence, knowing they’re getting the proper size.