[MUSIC PLAYING] OK. Don't judge me, but I am a sucker for customer review videos. There's just something so honest about watching someone interact with a product for the first time. When customers make content like this about your business, it's called User-Generated Content, or UGC. Social proof is leveraging the great things that people say about your business to build trust with your audience, and the best part is you can use the strength of a video shoutout out to show social proof on your own YouTube channel, even if the video wasn't originally posted there.
I'll show you how to do it. You've got to start by having a YouTube channel that visitors want to stay on. Now you may be thinking, what kind of channel do visitors want to stay on? I'll tell you. A great way to win at video is to choose a theme that's easy for you to talk about in depth, and that resonates with your audience. Break that theme down into subtopics, and use the subtopics as jumping off points to create a series of value-packed, bite-sized, or long form videos.
Let's say you set a goal to publish a five minute educational or behind the scenes videos to your channel every Thursday. Maximize your output and stay ahead of the schedule by creating a batch of four to six videos at once. And that actually brings us to my second favorite way to win at video, creating a sustainable production workflow.
What you want is for your video production process to be a well-oiled machine, one that's simple, efficient, and fun. Begin building your process by choosing a video style that plays to your strengths, delivers your message clearly, and is easily repeatable. Next, regularly block out separate times to plan, film, edit, and schedule your batch of videos.
The third way to make a channel people want to watch is to keep your content interesting. With anything and everything accessible to us at all times, you've got to keep people entertained. Inspired is good too. Whether you're creating how-to videos, giving customers a peek into how you make your products, or sharing ways in which your products change lives, remember your goal is to connect with your customers and tell compelling stories.
Fourth and final thought is to use the YouTube end screen tool to promote your other videos, and to make sure all of your videos have great-looking thumbnails. You can use free design tools like Canva or Adobe Spark to create video thumbnails people want to click. Are you curious about the components of a good-looking video thumbnail now? I've got you.
Make sure to include a screen grab from your video in your thumbnail. And for your title, choose text with bold, easy-to-read letters to grab the viewer's attention on any screen size. Now here's the secret weapon. To leverage the content from your customers or influencers, ad one or a few featured playlists to your channel that includes user-generated videos.
It's a win for everyone because they're getting the traffic you're sending to their videos, and you're reaping the benefits of having other people talk about how awesome your brand is while keeping visitors on your channel. And speaking of having other people talk about how awesome your brand is, let's run through a few more tips to make social proof work for you on YouTube. One, you can mention the videos your customers or influencers create in your own videos, and link them in the description.
Again, a win-win for everyone, as you are benefiting from the power of the testimonial and sending traffic to other videos. Two, you can embed their videos into your blog posts and share snippets of their videos on your social media channels or blogs. Just make sure to get permission first. Three, if you're up for a collaboration, work with a content creator who loves your product to produce a shoot together.
In one day you can create a two-part video for your channel and theirs. In the video introductions, make sure to mention each other's videos. Thanks for watching.