[MUSIC PLAYING] Your business is a gold mine of data. Whether it's tracked in your Shopify admin, Google Analytics, or another tool, data is the key to transforming how you approach your customer experience. You just need to know what's useful for different parts of your business, where to find it, and how to use it to drive results. We'll get to it all in this video.
But first, let's talk about some of the most important types of customer data. Number one, buying habits. Buying habits tend to be overlooked, but you should definitely keep an eye on them. With information like when your customers like to shop and how often, you can send a product focus email campaign around the time you know your customers tend to shop.
If you sell a product customers buy over and over, take note of the time between purchases to create an automated replenishment campaign. That will send your customers an email when their product is running low. Or try a subscription offer with an app like Recharge. Also make note of how much money customers spend with each purchase and what products are purchased together.
You may be pleasantly surprised how promoting across collections, bundling, and upselling can transform the average value of single orders. Number two, objections. The questions, comments, and feedback before, during, and after a sale can help you uncover objections. You can also use information about where visitors drop off of your website to gauge the overall buying experience and make any necessary adjustments.
If your customers aren't initiating conversations, get proactive with creative feedback gathering by using surveys, polls, and quizzes wherever your customers are. Now that you know what you're looking for, let's discuss where to find customer data. Look at the behaviors and trends in your own business or a community. What you should pay attention to on social media is the content that's creating actual engagement.
If someone took the time to leave a comment or share your post with someone else, you're on to something. Your Shopify dashboard gives you an overview of where visitors are coming from when they enter your website, what products people are searching for, and what products are most purchased, among other helpful information. You can go even deeper with Google Analytics to review the amount of time visitors spend on your website, what search terms they use to find you, and what pages they enter and leave from.
If you notice that most visitors drop off on a certain page, investigate what's on or missing from that page. When you have an understanding of your customers' behavior and habits make that data work for your business. For example, you can check your theme settings to see if your theme comes with the search bar, or use a search app from the Shopify app store that has features like autocomplete and search suggestions.
From there, look at your search reports to determine what you should do more of and what you think you might be missing. From Shopify's top online store searches with no results report, you can see whether or not the products being searched are already part of your inventory. If people are searching for something specific in your store and not finding it, this report can help you determine if you need to expand your catalog or rename a product to reflect the search terms your customers are using.
If you notice folks who are searching often for products you do have in store, you could adjust how the store is navigated and designed to make the products easier to find. And finally, search data can help improve your website and support the strategic decisions you make to grow your brand. Use it to help with product research, marketing, annual planning or forecasting, and to refine or expand your business.
We've made it to the end my friend. You are well on your way to using customer data in a way that helps you propel your business to the next level. Thanks for watching.
