Make and sell your own custom merch

Shopify is the all-in-one commerce platform to find, design, print and sell your merch

A collage of models with print-on-demand products. From left to right: a person in plaid pants holding a book on top of a yellow cushion, a woman wearing a white t-shirt, and women in a pink sweater holding a mug, and a man standing by a bench holding a pale tote bag.

Build your brand

Shopify’s brand tools can help you with everything from setting up a store to choosing a name and designing a logo.

No products, no problem

Start making and selling right away with print-on-demand and dropshipping. Shopify makes it easy to find, curate, and sell products without the hassle of managing inventory or shipping.

Promote to your people

Turn your audience and fans into customers with Shopify’s social selling tools, and multiple sales channel connections.

Brands that use Shopify

  • Cee Cee's Closet
  • Nalata Nalata
  • Kirrin Finch
  • Tokyo Bike
  • Meso Goods
  • Coco and Breezy
  • Brooklyn Museum
  • Adore Me

“It was super easy to get a store up and running with Shopify. That experience showed us how powerful it is when you combine creators and products.”

Colin and Samir


  • You can sell both products (digital and physical) and services (virtual and in-person) on Shopify. Intangible things to sell on Shopify include memberships, consultations, font, installations, event tickets, and digital gift cards. But don’t stop there! Keep looking for your niche—the possibilities are infinite.

  • To make your first sale on Shopify, you first need to develop a brand, hone in on your customer, and decide what you want to sell. The next step is building your online store. You can start a business on Shopify and try it free for 3 days before picking a plan. After you’ve launched, drive traffic to your store through tactics like organic marketing, paid ads, SEO, and/or influencer shoutouts.

  • Yes, you can make and sell crafts and other handmade items on Shopify. If you’re a maker, you can set up a store to sell your goods directly to your fans. Also consider selling across multiple sales channels, like online craft marketplaces, to extend your reach. You can also sell vintage finds, secondhand items, digital creations, and more.

  • Shopify is an excellent platform for beginners. With affordable pricing plans for all budgets and an easy-to-use back end, you can build and customize your store in minutes. Plus, Shopify has an entire ecosystem of business tools that grow with you.

  • If you’re planning to start a print on demand business, begin by choosing a niche and the products you want to sell. Then get your designs and website ready. After that, look for a print on demand service and add the products to your store. Once you start marketing your website, you’ll begin to receive orders, and your print provider will take care of the fulfilment.

  • How much you make with your print-on-demand business depends on the target market, their needs, product demand, and seasonality. When determining how much you can earn, you’ll have to consider the sale price, fees for your print provider, and volume of orders.

  • There are a number of products you can sell with print on demand. Some of the popular print on demand products include \ t-shirts, caps, mugs, wall prints and posters, drawstring and cloth bags, hoodies, towels, phone covers, notebooks, cushion covers, sweatshirts, and leggings.

  • Your print on demand product prices will depend largely on how well you market your brand. When pricing your products, look at what the market is charging as a baseline. You can charge higher prices for print on demand products with customizations. Otherwise, you can price the products similarly to your competitors as a safer bet if you want to cover a larger target market and make a profit.