feature

Today, we’re excited to announce that gift cards are now available on Shopify for all Professional and Unlimited plan users. We think our merchants are going to love this new functionality - especially during holiday shopping seasons.

Gift cards provide a flexible way for your customers to purchase a gift for someone from your store, making it easy for them to share their love for your brand while also maintaining full freedom of choice for the recipient.

They also help you increase your sales and make your store look more professional.

How They Work

Customers purchase gift cards the exact same way they purchase any other product in your store:


After purchase, your customer receives an email with instructions to print or view the gift card online:


As a merchant, you’re able to customize and brand the page your customer visits to view the gift card:


Shopify Gift Cards are extremely flexible and let you fine-tune the gift card experience on your site. For example, you can:

  • Specify the price denominations available to your customers ($25, $50, $75, or whatever)
  • Personalize the email notification sent to your customers after purchase
  • Send a customer their gift card balance and manage gift cards in your Shopify admin

 And that’s just the start. Here’s what your customers can do:

  • Use gift cards more than once
  • Use more than one gift card for a purchase
  • Check their gift card balance by visiting the unique link sent via email after purchase
  • Use gift cards in conjunction with other discount codes

Take Advantage of Gift Cards this Holiday Season

By now you’re no doubt getting your online store ready for the holidays with different offers and promotions. Gift cards are a great option to add to your marketing mix and you should consider showcasing them prominently on your homepage this holiday season.

In fact, according to a National Retail Federation survey, 81% of Americans will buy at least one gift card during the holidays. The same survey also found that 70% of customers who use gift cards will spend more than the value on the card.

In other words, people want to buy gift cards and now you can offer them.

Happy selling!

Learn more about Shopify Gift Cards.

Have Questions?

If you have questions about any of these new features that you’d like to get answered, please get in touch with one of our Support Gurus.