Ever stumble onto a site flashing “10% off your first order”? You usually just need to do one thing to get your custom discount code: provide your email address.
That’s no random pop-up—it’s a squeeze page in action, and it’s one of the simplest, smartest tools in a marketer’s playbook. Customers score discounts and free perks (like discounts, exclusive content, or early access to deals), while businesses get valuable contact information for future marketing campaigns. Everyone wins.
You can use the same tactic to welcome new visitors who land on your ecommerce site.
What is a squeeze page?
A squeeze page is a type of landing page designed for collecting information from website visitors. Squeeze pages work by using an opt-in form to ask website visitors for their contact or demographic information. In turn, your business can then use this info for data-driven marketing. The name comes from the idea that these pages “squeeze” out contact details by offering something valuable in return.
The common form fields include a visitor’s email address and/or phone number (for SMS), and, in some cases, demographic details like age. For instance, a squeeze page might collect email addresses by offering rewards such as a free ebook or access to an exclusive webinar. Typically, users must check their email to receive the reward, helping verify the address and enabling its use in future campaigns.
If you choose Shopify to host your ecommerce site, you’ll have access to a built-in squeeze page builder and a wide variety of free squeeze page templates. This intuitive drag-and-drop builder makes it easy to create squeeze pages that suit your audience’s preferences.
Squeeze page vs. landing page
A squeeze page is a type of landing page, but not all landing pages are squeeze pages. Here are a few key differences:
| Element | Squeeze page | Landing page |
| Format and content | Concise and to the point, with a simple page design to minimize distraction; typically contains minimal form fields designed to capture email addresses | Can take any format your page builder supports to showcase a specific aspect of the business (e.g., a new product line or a limited-time sale) |
| Navigation | Typically redirects visitors to the site’s homepage after form submission or exit | May feature navigation links to other sections of the website |
| Use Cases | Serves the sole purpose of capturing customer information (typically email addresses) for lead generation | Tied to paid ads, special sales, product launches, event registrations, and similar promotions |
Squeeze page examples
It’s easy to create a squeeze page when you know the right way to structure one. Here are real-world examples to inspire high-converting squeeze pages of your own:
Officevibe
This first squeeze page example, from Officevibe (by Workleap), prompts users to enter an email address to start the sign-up process. There’s a single form field requesting an email address, and beneath it, the call to action button reads “Get started free.” These are all the elements you need in a squeeze page designed to capture leads. Note that it also shows the logos of prominent businesses that use their software, conveying social proof to site visitors.
Kirrin Finch
Nonbinary and androgynous fashion pioneer Kirrin Finch uses a pop-up squeeze page on its Shopify-powered site. It automatically appears as visitors scroll down the homepage. Like any good squeeze page, it asks for an email address—in this case, for a 10% discount.
Terre Bleu
Canadian lavender boutique Terre Bleu also uses a pop-up squeeze page on its Shopify-powered storefront. The main difference between the Terre Bleu and Kirrin Finch pop-ups is that while both feature a CTA button—Terre Bleu’s reads “Claim discount”—it also includes a “No, thanks” option, giving visitors an easy and highly visible way to decline the offer.
Herbaly
Herbal supplement brand Herbaly uses a squeeze page similar to those of other Shopify merchants, but with a slight twist. In addition to the standard email field requesting visitor information, it includes a multiple-choice question asking visitors to select a wellness concern they’d like to improve. This allows Herbaly to send more personalized, targeted follow-up emails.
Tips for creating a squeeze page
- Craft a catchy headline
- Make a compelling offer
- Use social proof
- Add authority
- Keep your message simple and focused
- Imply a sense of urgency
The most effective squeeze page design focuses the visitor’s attention squarely on the lead capture form, meaning it’s largely free of other elements that might distract. After all, the primary goal of a squeeze page is to encourage sign-ups and grow your mailing list for future email marketing campaigns. Here are a few squeeze page basics to keep in mind to make yours as effective as possible:
Craft a catchy headline
Lead with a headline that grabs the attention of potential customers early. Just like in the days of newspaper ads, marketers would want their message to appear above the fold. The same principle holds true online: place your compelling message at the top of the page so visitors see it immediately without needing to scroll. If a visitor has to scroll halfway down the page before a pop-up appears, you’ve already missed a key opportunity to hook them.
Make a compelling offer
A squeeze page becomes a powerful lead magnet when you offer something valuable in return for a visitor’s information. Discount codes, free ebooks, or subscriber-only content like podcasts can help you score more conversions.
Experiment with different offers and tools like Google Analytics to see what performs best. You may assume a discount code will win you the most leads, only to find through A/B testing that a free webinar or exclusive guide generates more.
Use social proof
Social proof in the form of testimonials and reviews can significantly help build trust with potential customers and boost conversions by showing that others have already taken action.
Use concrete numbers whenever possible. For example, instead of a vague claim like “Customers love our wine,” say, “Ninety-five percent of our customers renewed their subscription to our curated wine deliveries.”
Add authority
Establish authority with a simple statement that shows you’re a trusted expert in your field. Mention how long you’ve been in business, highlight industry awards, or include endorsements from recognizable names—like a nod from Chef Thomas Keller if you run a culinary company.
While adding authority can help you optimize squeeze pages, keep it focused. Your goal is to get visitors to enter their contact info, not show off your entire résumé. If you really want to showcase more accolades, link out to a blog post or dedicated landing page where visitors can learn more.
Keep your message simple and focused
Text and visual elements on your squeeze page should serve a single purpose: convincing visitors to fill out your form and share their information with your marketing database. Too much text, too many images, or unnecessary links can distract them and lower conversion rates. Keep it simple to stay effective.
Imply a sense of urgency
You may find more success generating leads if you convey a sense of urgency in your messaging. This time-tested marketing strategy involves using phrases like “Limited spots available” or “Offer ends soon.” Visual cues—like countdown timers and progress bars—can enhance this effect and reinforce the message. The goal is to emphasize the immediate benefits of signing up while subtly reminding visitors of what they might miss out on.
Squeeze page FAQ
What is a squeeze page?
A squeeze page is a focused landing page designed to capture a visitor’s contact information—usually an email address. In most cases, it “squeezes” this information from site visitors by offering a compelling incentive, like a discount code.
What is the difference between a squeeze page and a landing page?
A landing page is the gateway to a website that a user arrives at upon clicking a specific URL. A squeeze page is a specific type of landing page focused solely on capturing a visitor’s contact information. All squeeze pages are landing pages, but not all landing pages are squeeze pages.
What makes a good squeeze page?
A good squeeze page includes a user-friendly sign-up form, a clear call to action, a valuable reward to visitors who provide their information, and a simple design that keeps visitors focused on filling in the form. Site builders like Shopify offer squeeze page templates with these elements, but you can also craft custom pages from scratch.
