Test & launch
Make every change count
Insights from AI shopper simulations and live A/B testing help you launch store changes that perform.
Already on Shopify? Set up in your admin
Simulate
Try new ideas with AI agents trained on buyer behavior across Shopify.
Validate
Test two versions on real shoppers, use real-time data to decide.
Launch
Schedule updates ahead of time, including coordinated sets of changes.
SimGym
Send AI shoppers through your store. Get instant feedback.
Trained on billions of sales
This is AI that knows how people actually shop.
No store traffic minimum
Test at any business stage or quiet season.
Actionable next steps
Get direct solutions like UX tweaks or new content.
Tailored buyer personas
Different goals and user journeys, specific to your store.
Rollouts
A/B test on live traffic. Conversion is your proof.
Test big or small changes
From storefront to checkout, try new themes or optimize details.
Easy-to-understand results
Statistical analysis with confidence metrics that anyone can use.
Right in your store’s admin
One system, no dashboard hopping, no extra fees.
Adapt for different regions
Customize tests across international audiences.
Rollouts
Schedule launches with total control
Set start/end times for store updates with options for batching, gradual release, and auto-rollback.
Trust in the data is paramount, and that’s what got me excited about Rollouts. We finally get high-quality data we can actually act on.
Launch confidently
Optimize conversion and reduce costs with Shopify’s built-in tools.
Already on Shopify? Set up in your admin