Start selling jewelry with a Shopify store
One platform that lets you sell jewelry wherever your customers are
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Tina Roth Eisenberg, Designer and Founder | Tattly“I am seriously happy about running our store on Shopify. Powerful features and easy to set up, running an online store shouldn’t be this much fun!”
Learn more about selling jewelry
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You can start a jewelry shop with less than $100. You can sign up for a %{trial_length}-day free trial with Shopify, build and customize your site, and source products from dropshippers for a low-cost way to start a jewelry shop. If you create your own designs or open a physical store, you will need more capital.
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You can sell jewelry online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on niche websites like Mercari and Poshmark, and on social media, and via wholesale.
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Yes, you can sell jewelry on Shopify. Shopify is a great place to sell jewelry because there are no marketplace fees and you own your customer list while having more control over your business.
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The kinds of jewelry that sell best are:
- Print-on-demand engraved jewelry
- Charms
- Pendant necklaces
- Hoop earrings
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The jewelry industry in the United States is valued at $71.3 billion, and it’s never been easier to enter this booming market.* In the past, brands often needed large advertising budgets to get their brand featured in national publications or TV commercials. These days, all it takes is an online store and an Instagram account to kickstart a new line of earrings or necklaces. By leveraging new channels like influencer marketing, you can put your new brand in front of a global audience for little to no cost.
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The thought of building a jewelry brand from scratch might seem overwhelming,but it’s actually a lot easier than you think. First, you’ll need to decide what type of brand you want to build. Are you going to be a luxury retailer, or do you prefer to sell affordable, everyday pieces? Are you going to offer pieces for broad audiences or do you want to focus on a particular demographic? Also, consider the pieces of jewelry that you’re going to focus on, such as pendants or rings.
Once you’ve solidified your brand identity, you need to come up with a name. Keep in mind that your business name will go on all of your marketing materials. Avoid being too specific, with a brand name such as ‘Jay’s Pendants’, because as your business grows you may want to expand into other categories. You might want to to name your brand something more general like ‘Joanna’s Jewelry’ or even ‘Amy’s Accessories.’
Next you’ll need to create a logo that represents your brand. If your budget is limited, you might want to consider an inexpensive marketplace like Upwork where you can get designs created for as little as $5. If you’re just exploring the idea and don’t want to spend money on a logo, you can use Shopify’s Online Logo Maker to create your own. Finally, you’ll be ready to build your online store using Shopify. There’s a free %{trial_length} day trial so you can build your brand and see what your website would look like without paying a cent.
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You can find jewelry from wholesalers and dropshippers—AliExpress dropshipping is a great option. Look for chokers, necklaces, earrings, rings, and more. Simply search for different types of jewelry and import them to add products from AliExpress, then write unique product descriptions for your products. Once a customer places an order, log into your dropshipping app and process the order. The item will ship directly to your customer.