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Shopify Makes Buying on Mobile Easier with Google Wallet

Most traffic to online stores now comes from smartphones and tablets. The problem is that many of these shoppers don’t end up checking out on their mobile device, opting instead to make the purchase from their computer. This delay in gratification can diminish the excitement of buying something new, leading to a permanently abandoned shopping cart. That's why we've been working closely with Google to build and integrate Google Wallet with Shopify.  

Today, we’re excited to announce that eligible Shopify merchants based in the United States can start accepting payments from customers using Google Wallet.

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Free Shipping & Returns: 8 Resources To Get You Started

“Free Shipping & Returns.”

It’s a dream when you see it as a customer, because it means what you see is what you’ll pay, and in the off chance you don’t like it, you can send it back without any hassle.

As a seller though, these four words can be a nightmare to think about logistically.

Realistically though, it's not as bad as it seems, and if you play your cards right, the cost is well worth the reward. 

I've compiled my 8 favorite resources from across the web to break down the benefits of a solid shipping and return policy if you haven't worked it into your business model already.

If you have, I'd love to get your thoughts around offering free shipping & returns to your customers and the impact it's had on your business. 

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Building Backlinks: The Backbone of Your Ecommerce Business

Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. 

One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week.

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How Two Friends Turned Up The Heat and Sold $170k Worth of Spicy Honey in 10 Months

MixedMade is the combined efforts of Casey and Morgen who found that the most interesting things come from mixing the unexpected.

They set out to make the most versatile and delightful hot sauce using just two ingredients: honey and chili peppers.

They’ve quickly grown their small batch honey business into an extremely successful endeavour.

I was able to catch up with Morgen, and in this post he shares some information on how they grew so quickly.

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Don't Make These 7 Mistakes in Your Ecommerce Business

Building an online business can be difficult, especially if it’s your first time. However, just because it’s your first time doesn’t mean you need to make first-timer mistakes. There’s a famous quote that says “Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”

In this post, we'll expose seven of the most common mistakes new ecommerce business owners make and how you can avoid them. 

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Introducing Multichannel Shopify

If you’re like most merchants, your customers—and consequently your sales—are being spread across many different online and offline sales channels. For example, in addition to selling through your online store, you might be selling at retail stores or pop-up shops, through online marketplaces, on social media, within native mobile apps, and more. This likely means you're spending hours each day synchronizing products, merging customer databases, and doing a lot of manual work in different tools just to run your business. With the increasing number of sales channels that are becoming available, this way of doing things just isn’t sustainable.

You’ll need to replace this painful patchwork of systems with a simple, unified platform. One that can be used to effortlessly sell your products in all of your different sales channels. We have been designing Shopify to be that platform.

Today, we’re excited to announce two updates to your Shopify admin that make it easier to manage and sell your products across all of your sales channels.

These upgrades are free to all Shopify merchants and will be released over the coming week.

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How to Create Your First Online T-Shirt Store (Without Worrying About Inventory and Shipping)

Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, selling t-shirts online has become a very popular business choice.

The good news is that online t-shirt stores are relatively inexpensive and quick and easy to set up. The bad news is the competition will be stiff and the margins can be small, so in order to be successful with your new t-shirt brand, you have to make the right decisions from the get go.

In this video, we’ll go through the entire process of starting an online t-shirt business. We’ll go over strategy, t-shirt and print quality, as well as creating and mocking up your designs.

And then we’re going to show you step by step, the easiest, most cost-effective way to get your online t-shirt store up and running without having to deal with any upfront inventory costs, minimum orders, or even shipping and fulfillment.

I’ll be starting a store from scratch so I can show you just how easy it is to get up and running. So, follow along and by the end of this video, you too will have created a beautiful online t-shirt store, even if you have no design or coding experience.



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