8 Customer Service Quotes That Will Transform the Way You Run Your Business

feature

Customer service isn't just what your business does after the sale in the form of addressing a support call or doing an exchange or issuing a refund, it's the-end to-end experience a customer has with all the touch points of your business. 

Whether you sell online, in-store, or anywhere in-between, placing an emphasis on making exceptional customer service a core component or a foundational value for your business, will change your outlook on why it is you do what you do. 

It will remind you of your reasons for starting your business in the first place, how your business adds value to the lives of your target customers, and why when it comes to the overall customer experience, there's always room for improvement.

To help you gain further insight into the importance of customer service, I've assembled eight quotes from some of the most brilliant thinkers and doers so that you too can gauge the state of customers today and how it is you might be able to serve them better tomorrow. 

Enjoy! 

Continue reading article ›

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

feature

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. 

It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or restaurant to go to. And, as end consumers ourselves, we wan’t to share our stories, the products we buy and the brands we choose. This becomes magnified when the buying experience and products are exceptional.

In this post, we will show you the three fundamental reasons referral marketing is so powerful, some examples of extremely successful referral campaigns, and provide you with seven tactical steps to build a powerful referral marketing engine for your business.

Continue reading article ›

15 Domain Name Generators & New Domain Extensions Available

feature

Registering the perfect domain name is an extremely important decision. A good domain can help you build a brand that will stick in your customers minds and help define your target market. However, coming up with a great business and domain name can be one of the most challenging aspects of starting a new online business. You can spend days, weeks or even months and the brainpower equivalent to a thousand NASA computers trying to come up with the perfect name that's also available to register. 

In this post we'll explain why your domain name is so important, show you some of the best tools for finding the perfect URL, then, we'll introduce you some of the new unique domain extensions that you probably didn’t even realize were available.

Continue reading article ›

Retail Staffing 101: How to Hire, Train, and Retain The Right Employees

feature

With the holiday season just around the corner, you're probably already thinking about getting some extra help for your retail small business.

That comes as no surprise as consumer holiday spending is expected to grow between 4.0% to 4.5% percent this year and the retail industry is once again projected to be adding the most jobs.

However, as if it already wasn't hard enough to find the right people to work for you, with more job options available to them, it's only going to get tougher.

Which is why in this post, I'll be covering tips on how to hire, train, and retain employees so you don't continue to face increased recruiting and turnover costs and get the help you need to make the most of the holiday season and beyond.

Let's dive in.

Continue reading article ›

7 Customer Retention Tactics to Get Current Ecommerce Customers to Purchase More

feature

You’ve heard it time and time again. It’s cheaper to get past customers to purchase again than it is to find new customers. This is true for most businesses, especially in the crowded online ecommerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.

Knowing that it's cheaper to get current customer to purchase from you again, ask yourself, when was the last time you truly made an effort to re-engage your current customers to get them to come back?

In today’s post, we will look at seven tactics to target your current customers and get them to purchase more often.

Continue reading article ›

How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

feature

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." 

Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. 

In fact, its taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.

There's even an entire book dedicated to distilling their unique formula, rightfully titled, "The Nordstrom Way to Customer Service Excellence," along with several articles in top tier business publications trying to do the same.  

So, why might you as a small business owner want to take a page from their book when it comes to customer service in your own stores?

Simple, not only will you build better relationships with customers that result in greater brand loyalty, repeat sales, and lower marketing costs, but you'll build a workplace which attracts talented people who will stand behind your brand.  

Sound intriguing enough? Let's dive in.

Continue reading article ›

Inspiration: 9 Ecommerce About Pages That Are Killing It

feature

Ah, your About page.

You know it’s important. Your analytics tell you that people visit it, and you’ve heard that writing a good one will encourage more purchases and higher spending.

And yes, you know that if you made some changes, you’d see some of the same results for yourself.

So what’s stopping you?

Maybe all you need is a bit of inspiration. Here are 9 About pages from Shopify merchants to get your creative juices flowing.

Continue reading article ›

14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

feature

Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.

Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable.

In this post, we'll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive conversions and, of course, how to most effectively use them.

Continue reading article ›

9 Resources Online Store Owners Can Use to Create Beautiful Marketing Content

feature

As a store owner, you understand the importance of beautiful design across your online presence. You know that great design leads to more sales and more revenue.

However, if you are like most online store owners you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator.

So how can you create beautiful marketing content that drives more conversions and revenue?

When we were putting together our guide on how to get better marketing results with beautiful design, we spent countless hours searching the web for tools, templates & resources that could help people like you create beautiful marketing content.

In this post, we wanted to share some of our favorites with you in order to help you create beautiful marketing content that drives results for your store.

Continue reading article ›

The Apple Store Guide to Insanely Great Customer Service

feature

Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551.

Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we're talking about some serious revenue numbers, approximately $170 billion worth (2013). 

Keeping all that in mind, more and more retailers are trying to figure out Apple's "secret sauce" when it comes to its retail experience, specifically when it comes to customer service, hoping to inspire the same degree of customer loyalty or "cult following" that Apple has. 

In this post, I'll dissect some of the core elements that Apples uses to train its retail staff when it comes to delivering a great customer experience so that you as a small business retailer can walk away with some gems of how you can rethink customer service in your own store to inspire greater brand loyalty. 

Let's get started. 

Continue reading article ›

Create an online store in minutesTry Shopify Free