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The Story of Ugmonk: From Side Project to Lifestyle Product Empire

A love for typography and minimalistic design is all it took for designer Jeff Sheldon to get started on a life-changing path.  

A designer by day, and entrepreneur by night—Jeff has been able to build an online t-shirt, and lifestyle product empire over the past few years.

In this customer spotlight, we catch up with Jeff and learn more about the growth and development of Ugmonk.

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Get More Sales with These 5 Email Receipt Marketing Tactics

Every time someone makes a purchase from your store, they get an email receipt.

It’s an amazing opportunity to connect with your customers—but it’s often overlooked as a marketing channel.  And chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy.

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Shopify Now Available on Apple Watch

Today, we’re bringing you a new way to track the performance of your business with Shopify Mobile on Apple Watch. Now you can access the most timely and relevant data about your business without having to open up your laptop or pull out your phone.

With Shopify Mobile on Apple Watch, you can glance at sales and traffic or tap into the app to view a more detailed overview of your store. Your Apple Watch will notify you with a subtle tap on your wrist when your receive a new order.

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How to Write a Marketing Plan

In a recent survey I conducted, it was discovered that ⅔ of people starting an online store are doing so with little to no customer acquisition plan. Is this you? How much of your visibility are you leaving to chance?

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Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.

The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).

The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.

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Social Media Marketing: Pinterest for Business 101

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Shopify Makes Buying on Mobile Easier with Google Wallet

Most traffic to online stores now comes from smartphones and tablets. The problem is that many of these shoppers don’t end up checking out on their mobile device, opting instead to make the purchase from their computer. This delay in gratification can diminish the excitement of buying something new, leading to a permanently abandoned shopping cart. That's why we've been working closely with Google to build and integrate Google Wallet with Shopify.  

Today, we’re excited to announce that eligible Shopify merchants based in the United States can start accepting payments from customers using Google Wallet.

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Free Shipping & Returns: 8 Resources To Get You Started

“Free Shipping & Returns.”

It’s a dream when you see it as a customer, because it means what you see is what you’ll pay, and in the off chance you don’t like it, you can send it back without any hassle.

As a seller though, these four words can be a nightmare to think about logistically.

Realistically though, it's not as bad as it seems, and if you play your cards right, the cost is well worth the reward. 

I've compiled my 8 favorite resources from across the web to break down the benefits of a solid shipping and return policy if you haven't worked it into your business model already.

If you have, I'd love to get your thoughts around offering free shipping & returns to your customers and the impact it's had on your business. 

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Building Backlinks: The Backbone of Your Ecommerce Business

Search engine optimization, when implemented properly, can help your store rank higher in search engine results and deliver a steady stream of traffic and sales, day after day, week after week, month after month. This makes SEO ultra-valuable for ecommerce merchants in a world where paid ads keep getting more expensive. 

One of the most important elements to SEO is building backlinks from relevant websites and it’s a core strategy that all businesses should be devoting time to, each and every week.

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