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Introducing Multichannel Shopify

If you’re like most merchants, your customers—and consequently your sales—are being spread across many different online and offline sales channels. For example, in addition to selling through your online store, you might be selling at retail stores or pop-up shops, through online marketplaces, on social media, within native mobile apps, and more. This likely means you're spending hours each day synchronizing products, merging customer databases, and doing a lot of manual work in different tools just to run your business. With the increasing number of sales channels that are becoming available, this way of doing things just isn’t sustainable.

You’ll need to replace this painful patchwork of systems with a simple, unified platform. One that can be used to effortlessly sell your products in all of your different sales channels. We have been designing Shopify to be that platform.

Today, we’re excited to announce two updates to your Shopify admin that make it easier to manage and sell your products across all of your sales channels.

These upgrades are free to all Shopify merchants and will be released over the coming week.

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How to Create Your First Online T-Shirt Store (Without Worrying About Inventory and Shipping)

Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, selling t-shirts online has become a very popular business choice.

The good news is that online t-shirt stores are relatively inexpensive and quick and easy to set up. The bad news is the competition will be stiff and the margins can be small, so in order to be successful with your new t-shirt brand, you have to make the right decisions from the get go.

In this video, we’ll go through the entire process of starting an online t-shirt business. We’ll go over strategy, t-shirt and print quality, as well as creating and mocking up your designs.

And then we’re going to show you step by step, the easiest, most cost-effective way to get your online t-shirt store up and running without having to deal with any upfront inventory costs, minimum orders, or even shipping and fulfillment.

I’ll be starting a store from scratch so I can show you just how easy it is to get up and running. So, follow along and by the end of this video, you too will have created a beautiful online t-shirt store, even if you have no design or coding experience.

 

 

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6 Ways to Validate Your Business Idea

When you’re building a new store, it’s normal to feel a little anxious about whether it's all going to work out. Like most entrepreneurs, you'll probably have a few questions swirling in your head: 

  • Are people really going to buy what I’m going to sell?
  • Am I doing the right thing by starting this business?
  • Will my store still be up and running in six months?

While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll take a look at several methods that can help you reduce the mystery around getting your first sales by validating the market prior to launch and building a pre-launch email list.

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How to Make Your First 10 Sales

When starting a new ecommerce business, your first sales are some of the most important. They are the sales that get momentum going, help you refine your marketing strategy and iron out kinks in your operation. Naturally though, your first sales will be some of the hardest to obtain. 

In this post, we’re going to show you ten ways to go get your very first customers. This will get you started on the right path and most importantly, help you better understand what works and what doesn’t for your online store. 

Your Goal

Your challenge is to get ten sales using each of the methods below in the order listed. Try not to skip to the next task until you have received an order from the previous. Your goal beyond getting your initial sales is to understand how each of the channels work for you and your brand, as well as their level of difficulty.

Are you ready to get your first sales? 

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What Talking To Video Game NPCs Can Teach You About User Experience

Video games have a strange ability to get us emotionally invested in digital characters and their well being.

Research shows this investment can have a resounding impact on a person's sense of companionship and identity, even if they don't consciously know it.

Turns out, if you understand the principles behind why people bond with video game characters, you can use it to enhance the user experience for your store. 

Ready to see the psychology behind it all? 

 


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What Video Game Designers Can Teach You About Influencing a Person's Willingness To Buy

Plenty of gamers play to experience a sense of "freedom" and "expression" they can't otherwise get in the real world.

Plenty of shoppers buy things for the exact same reasons.

If you're not too busy, I'd like to show you how game designers are creating this sense of freedom, and how it can be used to help you make more sales.

Up to you. The choice is yours.

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How to Sell Your Ecommerce Business for Maximum Value

You have an ecommerce business that you’ve put a lot of time, effort, and sweat equity into growing, and now you’re looking to sell. Your objective is to get maximum value. There are a multitude of variables to consider and in this post, we'll cover them all to maximize the price you receive when exiting.

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