What exactly does it take to conceptualize, open, run, and promote a successful retail store? Chances are if you've ever looked into it, you'll know that it's a pretty large undertaking, with very few shortcuts for those who've never done it before.
There's also plenty of rookie mistakes that not only end up costing a fortune but could derail the entire operation.
Luckily for you, we've partnered with Mercedes Gonzalez, a seasoned industry expert with 20+ years of experience under her belt who's been consulting with retailers both small and large through her company Global Purchasing.
Not only has she worked with some of the most important buying offices in the country, but she's helped open or restructure hundreds of retail stores in the US and internationally, including the inaugural Sears store in Panama.
In this video series, she provides hard-hitting questions you need to ask yourself, concise advice on what you can expect from running a store, and insider tips and tricks that previously you'd only be able to get if you paid her a large retainer fee.
From understanding your own motivations, finding the right location, purchasing merchandise that will sell, and advice on everything from retail math to hiring, this video series will equip you with everything you need to know to get out there and open a successful retail store.
Let's get started.
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