According to Internet Retailer, you can increase ecommerce conversion rate by 14-76% by adding product reviews to your online store. 

Furthermore, Jupiter Research found that 77% of consumers read reviews before purchasing online. Adding product review fields to your product pages is easy. Each one of the apps below will give your Shopify store the ability to collect and display customer product reviews. You can read more about their pricing and features by checking out their detailed pages in the Shopify App Store.

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There are over 25,000 online stores built on Shopify, and last week Inspired Magazine featured 40 of their favorites.

Inspired Magazine is a great web design and lifestyle website. Their list of beautifully designed Shopify stores is great inspiration for all ecommerce entrepreneurs, so I thought I'd share them here on the blog. Take a stroll down their digital isles a bit and notice everything they're doing right: their company logos, product photography, clearly defined navigational elements, simple and user friendly layout, convincing call to action buttons, and awesome products!  

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This is a Guest Post by Aitan Weinberg, Sr. Product Manager, Google

In the world of ecommerce online marketing, there are many ways to find your audience. SEO, PPC ads, search marketing, demographics, interests, and more. Remarketing, also known as retargeting, takes audience building to another level – one that is ultimately a win-win for you and for your customers. You are able to reach highly qualified customers, and those customers get highly relevant, personalized marketing messages that are actually useful. Let’s take a look at how you can put remarketing to work for you today.

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Reading good books is like talking with some of the greatest thinkers of our time, and centuries past. 

Reading is particularly important for entrepreneurs. Many authors have spent a lifetime gaining a wealth of knowledge, and learning the lessons in their books the hard way so you don't have to. 

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Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and reward high-quality sites that haven't went overboard with search engine optimization. The update, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month, since one of Google's top dogs Matt Cutts made comments about leveling the search results playing field at the South by Southwest (SXSW) festival in March. 

Cutts, who was taking questions as part of a panel titled, “Dear Google & Bing: Help Me Rank Better,” responded to concerns that some markets had been saturated with optimized content that provided poor quality search results and made it difficult for small or mid-sized businesses to compete with larger company with army of optimizers - often a difficulty faced among ecommerce store owners.

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It's Friday, which means it's time for some ecommerce inspiration. Sit back and enjoy New Store Friday. Because we love so many of these products, we've pinned some of our favorite products to our Cool Products on Shopify board on Pinterest. Follow our board for a constant stream of awesome.

Would you like to be included in the next New Store Friday? All you need to do is post a link to your awesome store in the comments of our New Store Fridays post on our Facebook page. 

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After you peel away the cigarettes, afternoon scotches, and office romances, a lot can be learned from Don Draper and his team of copywriters. Of course, much has changed over the last 50 years, but some of traditional marketing techniques they use on Mad Men still work today.

Here are three modern marketing lessons taken from Mad Men that will help you promote your online store:

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