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You Can Now Sell on Pinterest with Buyable Pins and Shopify

Pinterest and Shopify have partnered to make it easy for businesses to sell their products on Pinterest using Buyable Pins. This new type of Pin — announced earlier today — includes a “Buy it” button that lets consumers checkout and pay for products they discover on Pinterest using Apple Pay or their credit card.  

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10 Inspiring Ecommerce Examples of Social Media Done Right (and How You Can Implement Them)

If you’re struggling to understand how to use social media for your ecommerce business in a way that grows your audience, keeps your audience engaged and drives sales and traffic back to your website, don’t fret.

Here are 10 inspiring examples of social media done right, across different popular platforms, by different ecommerce businesses. You can apply these examples immediately into your own social media plan of attack to help you achieve results such as growth and engagement. Be sure to check out the 5 free bonus examples of social media done right by ecommerce businesses to give you even more ideas to start using in your social media strategy.

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How a Craving for Sriracha Sauce Led Two Entrepreneurs to Build a Business That Went Viral Overnight

Farbod and Kyle are two close friends living in New York City. They both love food, and share an affinity for spice. But every time they went out to eat together, they realized that one thing was always missing—the special ingredient for everythingsriracha.

In this customer spotlight, we dig in to the process behind manufacturing a unique product, getting featured on massive online blogs, as well as the pains along the way of building Sriracha2Go.

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How to Find Time to Build Your Ecommerce Empire While Working a 9 to 5

I know first hand how difficult it is to work a day job and still manage to be a “sidepreneur”. There is a significant lack of time to run an ecommerce business while working a 9 to 5, and you still need to commit yourself first to your employer.

I’m here to tell you that the good news is that it’s very much possible to grow and create a successful ecommerce business on the side. Many others before you have done it and I’m going to show you how you can, too.

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Psychological Pricing Is Your Golden Ticket to Selling More

You want to make money. That's why you run a business. Whether you're selling a product or a service—you'll have to put a price on what you're selling at some point.

That’s why we wrote this post. We’ll lay the foundation for an effective pricing strategy by using psychological pricing tactics—your golden ticket to selling more.

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How to Use Video to Increase Conversions and Sales in Your Ecommerce Business

Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. We've talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

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Designing The New Customer Experience: What Happens After Checkout?

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.

You're smart and I like you so if you chose B, click the "read more" button below.

I'll show you how to build the excitement from the "thank you" page, to their doorstep and beyond.

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Add Ecommerce to Any Website with the New Shopify Buy Button

The Shopify Buy Button is the easiest way to add ecommerce to any website. You can use it to sell your products on Wordpress, Tumblr, Squarespace, on your own self-hosted website, or anywhere else. Adding a buy button to your website is as simple as embedding a YouTube video, and you get all the power and reliability of the Shopify platform.

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