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How to Use Video to Increase Conversions and Sales in Your Ecommerce Business

Video is insanely popular, yet using video is still one of the most under-utilized ecommerce strategies. We've talked about the importance of product photography in the past, but great product photos are table stakes at this point. If you want to take your ecommerce business to the next level and blow past your competition, you can't afford to ignore the power of incorporating video into your mix.

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Designing The New Customer Experience: What Happens After Checkout?

Congratulations! You got someone to buy from you… Now what?

You can either:

A.) Have a run of the mill purchase experience just like everyone else… or
B.) Blow their freaking mind with how you pay attention to all the little details and make buying a fun, on brand experience.

You're smart and I like you so if you chose B, click the "read more" button below.

I'll show you how to build the excitement from the "thank you" page, to their doorstep and beyond.

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Add Ecommerce to Any Website with the New Shopify Buy Button

The Shopify Buy Button is the easiest way to add ecommerce to any website. You can use it to sell your products on Wordpress, Tumblr, Squarespace, on your own self-hosted website, or anywhere else. Adding a buy button to your website is as simple as embedding a YouTube video, and you get all the power and reliability of the Shopify platform.

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5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue

It’s almost always cheaper to retain your current customers than it is to always find new customers. That is why it's so important to build customer loyalty and exceed expectations with every sale you make.

In today's post, we’re going to dive deep into packaging inserts (discount offers, samples, thank-you cards etc.) so you can make the most of every shipped package to drive customer loyalty, repeat purchases and revenues through the roof.

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7 Awesome Content Sources That Take the Stress out of Social Media Sharing

You've been told that in order to build an audience on social media around your brand, you need to be sharing “great content”.

The problem is, you’re busy – and constantly making sure you have interesting stuff lined up to tweet, pin and post can be a challenging and stressful daily task that interrupts your workflow.

To help you out, we've assembled seven awesome resources that take the guesswork out of finding "great content" – including the site that Buzzfeed sources much of its viral content from.

It’s time to take the stress out of social media sharing.

Note: make sure to check out our bonus tip at the end to learn how you can schedule your social sharing so it takes up a fraction of your time each day.

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The Story of Ugmonk: From Side Project to Lifestyle Product Empire

A love for typography and minimalistic design is all it took for designer Jeff Sheldon to get started on a life-changing path.  

A designer by day, and entrepreneur by night—Jeff has been able to build an online t-shirt, and lifestyle product empire over the past few years.

In this customer spotlight, we catch up with Jeff and learn more about the growth and development of Ugmonk.

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Get More Sales with These 5 Email Receipt Marketing Tactics

Every time someone makes a purchase from your store, they get an email receipt.

It’s an amazing opportunity to connect with your customers—but it’s often overlooked as a marketing channel.  And chances are, you’re missing out on sales because of that.

In this post, we’ll take a look at how you can use email receipt templates as a part of your marketing strategy.

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Shopify Now Available on Apple Watch

Today, we’re bringing you a new way to track the performance of your business with Shopify Mobile on Apple Watch. Now you can access the most timely and relevant data about your business without having to open up your laptop or pull out your phone.

With Shopify Mobile on Apple Watch, you can glance at sales and traffic or tap into the app to view a more detailed overview of your store. Your Apple Watch will notify you with a subtle tap on your wrist when your receive a new order.

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