How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

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Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." 

Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. 

In fact, its taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.

There's even an entire book dedicated to distilling their unique formula, rightfully titled, "The Nordstrom Way to Customer Service Excellence," along with several articles in top tier business publications trying to do the same.  

So, why might you as a small business owner want to take a page from their book when it comes to customer service in your own stores?

Simple, not only will you build better relationships with customers that result in greater brand loyalty, repeat sales, and lower marketing costs, but you'll build a workplace which attracts talented people who will stand behind your brand.  

Sound intriguing enough? Let's dive in.

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Inspiration: 9 Ecommerce About Pages That Are Killing It

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Ah, your About page.

You know it’s important. Your analytics tell you that people visit it, and you’ve heard that writing a good one will encourage more purchases and higher spending.

And yes, you know that if you made some changes, you’d see some of the same results for yourself.

So what’s stopping you?

Maybe all you need is a bit of inspiration. Here are 9 About pages from Shopify merchants to get your creative juices flowing.

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14 Ways to Use Offers, Coupons, Discounts and Deals to Drive Revenue and Customer Loyalty

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Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth.

Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, and you can do significant damage to your brand or worse, become unprofitable.

In this post, we'll review some of the pros and cons of offering deals for your online store, look at some of the most popular ways you can use discounts to drive conversions and, of course, how to most effectively use them.

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9 Resources Online Store Owners Can Use to Create Beautiful Marketing Content

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As a store owner, you understand the importance of beautiful design across your online presence. You know that great design leads to more sales and more revenue.

However, if you are like most online store owners you probably don’t have a design background and years of experience with tools like Photoshop and Illustrator.

So how can you create beautiful marketing content that drives more conversions and revenue?

When we were putting together our guide on how to get better marketing results with beautiful design, we spent countless hours searching the web for tools, templates & resources that could help people like you create beautiful marketing content.

In this post, we wanted to share some of our favorites with you in order to help you create beautiful marketing content that drives results for your store.

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The Apple Store Guide to Insanely Great Customer Service

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Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551.

Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we're talking about some serious revenue numbers, approximately $170 billion worth (2013). 

Keeping all that in mind, more and more retailers are trying to figure out Apple's "secret sauce" when it comes to its retail experience, specifically when it comes to customer service, hoping to inspire the same degree of customer loyalty or "cult following" that Apple has. 

In this post, I'll dissect some of the core elements that Apples uses to train its retail staff when it comes to delivering a great customer experience so that you as a small business retailer can walk away with some gems of how you can rethink customer service in your own store to inspire greater brand loyalty. 

Let's get started. 

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How to Drive Targeted Traffic to Your Online Store [Video]

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It's all too familiar a story.

You've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store.

Why is that? There could be several reasons but one of them is probably because you're not doing a good enough job of actively driving visitors to your site.

In this video, we'll show you six practical and proven ways, that you can use, to drive traffic to your online store today.

 

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6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking

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As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? 

Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. 

In this post, you’ll learn six foundational marketing tactics that will greatly help convert visitors on your site, bring back qualified visitors that do end up leaving your site, and get the most amount of money from each of your customers, increasing your average order size. 

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Announcing the 5th Shopify Build a Business Competition

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Picture this: You’re strolling down the sandy beach of a remote, tropical island with the success of your new business lightening your step, and Sir Richard Branson alongside you giving advice on how to keep that business growing.

For our fifth annual Build a Business Competition, we’re doing things a little differently. We’re flying five winners on a private jet to Richard Branson’s Necker Island for a five-day adventure full of mentorship, exploration, and professional growth.

On Necker Island, you’ll be joined by this year’s mentors: Richard Branson, Daymond John, Marie Forleo, Tim Ferriss, and special guest Seth Godin. This all-star ensemble will offer you personalized, invaluable advice and guidance to help you continue to grow your business. If you’ve ever had the urge to launch your own business, this is the time to do it.

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5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

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As a small business retailer, it's not always easy to just throw money at problems like shoplifting and take advantage of all the technology that big box retailers may be privy to. Whether it's cameras, door scanners, or facial-recognition software, sometimes their big-ticket cost just doesn't fit with your small business security budget.

But when you recognize facts like shoplifting costing retailers upwards of $13 billion each year, it's important to identify it as a problem that needs to be dealt with.

So, what's a boutique owner to do? In this post, I'll be looking at cost-effective and low-tech tactics that you can start implementing right away.

Let's dive in.

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How to Prepare Your Online Store for the Holiday Season

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The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the number of orders but the average order sizes also tend to be much bigger as well. In fact, some retailers make up to 40% of their yearly revenue in the last quarter alone. 

Let’s be honest though. With the day-to-day hustle of running your ecommerce business it’s easy to forget approaching holidays. How many times has a holiday come, only for you to realize that you never prepared a promotion for it?

If you want to make 2014 your best year yet as an online retailer, then you need to be prepared and plan ahead.

In this post, we will look at what you should be doing right now to end 2014 on a strong note by preparing your online store for the holiday season. 

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