For both consumers and retailers alike, the digital divide between the online and the offline world of commerce are collapsing. Out of the rubble, a new future is emerging, one in which consumers expect to seamlessly choose between making a purchase online, in-store, or frankly wherever they find themselves.
As merchants shuffle to reorganize themselves, one trend that becomes more and more apparent and shows no signs of disappearing is the pop-up shop. With the appeal of a temporary rental agreement, the possibility of creating highly engaging and targeted experiences, and customers who jump at the idea of something exclusive, pop-up shops are the new cool kids on the retail block.
Pop-up shops provide online retailers a low-cost and highly-effective sales channel that not only increases brand awareness, but provides a means to get a taste of conducting business face-to-face and reap the advantages of observing customer reactions to products and quickly soliciting their feedback. But, if you’ve only ever sold online, where do you even start?
Luckily, we know how hard it can be to get your feet wet with physical retail when you’ve only sold online, which is why over the past few months, we’ve provided extensive resources around getting started and finding success with pop-ups.
Today, we’re proud to announce an even more extensive resource with the launch of “The Ultimate Guide to Pop-Up Shops.”
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