Twitter has over 200 million active users creating over 400 million Tweets per day. That’s a lot of people and a lot of tweets.
For business owners, Twitter has become an important tool for distributing content, providing support to existing customers and proactively reaching out to potential customers.
To make its platform more attractive to businesses and brands, In 2012 Twitter began slowly rolling out its paid ads platform, however it was only made available to certain partners on an invite-only basis. This past April that all changed when Twitter announced that they would be making Twitter Ads available to all users in the U.S.
That means no matter how big or small your business is, and no matter how many followers you have, you can now start leveraging Twitter's paid service to amplify your Twitter presence, gain new followers, create more awareness about your business and drive more traffic to your website.