Whether you're a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other small businesses, but those pesky big box retailers and chain stores as well. Luckily for you, most small businesses pay little to no attention to creating effective window displays due to limited resources, while all the big guys are too busy being too uniform and boring for anyone to really look twice.
Meaning this is your chance to use window displays as a way to not only highlight your unique personality, but turn the heads of those passing by and engage them enough to stop, look back, and walk-in to your store where your floor staff or products can sweep them off their feet and get them to make a purchase.
Sounds pretty enticing right?
Okay, but maybe you're thinking, "I'm not a designer," or "I don't have a creative bone in my body," and all those other excuses we're taught to make any time we're confronted with something that requires us to tap our artistic sides. This post will hopefully you put all those fears aside, especially if you don't have the budget to hire a professional visual merchandiser, and get you rolling up your sleeve and getting ready to master the art of putting together unforgettable window displays for your store.
Let's get started.