The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the number of orders but the average order sizes also tend to be much bigger as well. In fact, some retailers make up to 40% of their yearly revenue in the last quarter alone.
Let’s be honest though. With the day-to-day hustle of running your ecommerce business it’s easy to forget approaching holidays. How many times has a holiday come, only for you to realize that you never prepared a promotion for it?
If you want to make 2014 your best year yet as an online retailer, then you need to be prepared and plan ahead.
In this post, we will look at what you should be doing right now to end 2014 on a strong note by preparing your online store for the holiday season.