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6 Ways to Validate Your Business Idea

When you’re building a new store, it’s normal to feel a little anxious about whether it's all going to work out. Like most entrepreneurs, you'll probably have a few questions swirling in your head: 

  • Are people really going to buy what I’m going to sell?
  • Am I doing the right thing by starting this business?
  • Will my store still be up and running in six months?

While there’s no way to guaranteeing the success of a new business, there are a lot of things you can do to judge the viability of your new venture. In this post, we’ll take a look at several methods that can help you reduce the mystery around getting your first sales by validating the market prior to launch and building a pre-launch email list.

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How to Make Your First 10 Sales

When starting a new ecommerce business, your first sales are some of the most important. They are the sales that get momentum going, help you refine your marketing strategy and iron out kinks in your operation. Naturally though, your first sales will be some of the hardest to obtain. 

In this post, we’re going to show you ten ways to go get your very first customers. This will get you started on the right path and most importantly, help you better understand what works and what doesn’t for your online store. 

Your Goal

Your challenge is to get ten sales using each of the methods below in the order listed. Try not to skip to the next task until you have received an order from the previous. Your goal beyond getting your initial sales is to understand how each of the channels work for you and your brand, as well as their level of difficulty.

Are you ready to get your first sales? 

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What Talking To Video Game NPCs Can Teach You About User Experience

Video games have a strange ability to get us emotionally invested in digital characters and their well being.

Research shows this investment can have a resounding impact on a person's sense of companionship and identity, even if they don't consciously know it.

Turns out, if you understand the principles behind why people bond with video game characters, you can use it to enhance the user experience for your store. 

Ready to see the psychology behind it all? 

 


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What Video Game Designers Can Teach You About Influencing a Person's Willingness To Buy

Plenty of gamers play to experience a sense of "freedom" and "expression" they can't otherwise get in the real world.

Plenty of shoppers buy things for the exact same reasons.

If you're not too busy, I'd like to show you how game designers are creating this sense of freedom, and how it can be used to help you make more sales.

Up to you. The choice is yours.

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How to Sell Your Ecommerce Business for Maximum Value

You have an ecommerce business that you’ve put a lot of time, effort, and sweat equity into growing, and now you’re looking to sell. Your objective is to get maximum value. There are a multitude of variables to consider and in this post, we'll cover them all to maximize the price you receive when exiting.

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Update: Sir Richard Branson Is Choosing an Additional Build a Business Winner

This year’s Build A Business Competition is unlike any we’ve ever done before — and there’s one more exciting twist.

Sir Richard Branson himself will be hand picking one additional Shopify business owner to join him on Necker Island for the trip of a lifetime.

And it’s not too late to enter, even if you’re just getting started.

But first, hear from Sir Richard himself about why entrepreneurship contests like the Build A Business Competition are so important to him.

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Google Boosting Mobile-Friendly Websites to the Top of Search Results

Important changes are coming to Google’s search algorithm.  

Google announced that as of April 21st, they will include more mobile friendly websites in search results. Google states that "...users will find it easier to get relevant, high-quality results that are optimized for their devices."

The changes that are being made will affect searches worldwide, in all different languages.

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