Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?
Well it turns out, when it comes to ecommerce, being social matters.
To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to $529,000 in ecommerce sales across 90,000 Shopify stores.