We recently shared the most effective ways to use Youtube marketing to increase sales.
Today we want to feature the stores that are doing Youtube marketing right. These are the online stores and small businesses that mastered these tactics to build a real following around their products.
They’ve built their audience in one of two ways. In this post, we feature stores with amazing channels and great videos, and also discuss their video strategies.
These are not the slick ads you saw during this year’s Super Bowl (though there’s one exception!). And these are not from the major retailers you’ve known all your life. Instead, these videos are from small businesses just like yours.
They are the stores that have created consistently great video content around their products without spending fortunes on production. You too can match the quality of most of these videos using a good camera and a steady tripod, or with a single videographer.
If you have a good video marketing strategy, it’s possible that you too can build a seven-figure business based on Youtube marketing. For the stores we feature below, a branded channel consistently filled with new content is already a given. Each of them excel in other ways.
We present them as organized along two tracks: the stores that create amazing tutorials to their products; and the stores that are outstanding at story-telling with their positioning videos.