Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

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It is Pinterest’s fault that I now own a 1970 camper trailer.

It all started quite innocently at the apex of the glamping trend, when my childhood nostalgia collided with a romance for adventure travel and a Pinterest Board called “Mobile Abodes”. It climaxed in a parking lot cash-for-goods exchange. This is discovery commerce.

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration and smoothie recipes and DIY centrepieces and VW bus renovations and french bulldog puppies. These collectible, bite-sized visuals feed our human instincts to covet and hoard and categorize. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Take my money.

Last year, we told you why your business should be using Pinterest. Since then, the reasons to join become more and more impossible to ignore. We recently analyzed data from over 529,000 Shopify store orders to find that Pinterest was the second largest social source for traffic (over Twitter), and resulting visits had the third highest average order value (beating Facebook).

If you’re still not convinced, consider this: sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months, according to Piqora. Compared to Twitter and Facebook where the content half-life is around 5 minutes and 80 minutes, respectively, Pinterest is more bang for your social buck.

As a merchant, there are several ways to maximize your efforts on Pinterest, including choosing the right content, running contests, and engaging with your community. We’ve compiled seven ideas to add to your Pinterest marketing strategy now:

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Pinterest Rich Pins Now Automatically Enabled for Shopify Merchants

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We’re pleased to announce that we have partnered with Pinterest to automatically enable Rich Pins for all Shopify merchants.

Rich Pins are enhanced Pins that make your images even more shoppable. They contain additional information right inside the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. Online retailers can benefit from Product Pins which include real-time pricing and stock availability.

Previously, setting up Rich Pins for your site involved adding meta data to your site’s code and validating the Rich Pins on Pinterest. We’ve partnered with Pinterest to make the process much easier for our merchants. As of today, any images Pinned from your product pages (by you or anyone else) will be automatically published as Rich Pins.

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Shopify Merchants Can Now Accept Bitcoin Payments With Coinbase

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Today we’re pleased to announce that we’ve integrated with Coinbase, giving Shopify merchants more ways to accept bitcoin payments online.

Coinbase is an international bitcoin wallet and platform service already used by companies like Overstock.com, Expedia, and Google. Our new Coinbase integration can be used alongside other payment services, like Shopify Payments and PayPal.

Coinbase offers a two-click checkout experience and simple refunds that make accepting bitcoin payments easy and convenient. All Shopify merchants can currently use Coinbase to accept bitcoin and anyone with a U.S. bank account can convert their bitcoin to USD.

A select group of Shopify merchants have been beta testing our new Coinbase integration including Soylent, Leap Motion, and iOgrapher.

Since enabling bitcoin support earlier this year, thousands of Shopify merchants have enthusiastically adopted it as an alternate payment method.

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Ten Mistakes I Made Running Two Online Stores (And How You Can Avoid Them)

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This is a guest post by Shabbir Nooruddin, ecommerce entrepreneur and blogger over at Bootstrapping Ecommerce.

Getting into ecommerce has been one of the best educational experiences of my life. The things that I've learned (and you're learning) by actually running a business are often things you won’t find in an MBA or any business course.

With that said, the lessons I've learned were all borne from mistakes I made. Each mistake set me up to do better in the future, and I’d like to share some of the lessons I learned with you so you don’t make the same mistakes I did, and you can succeed even faster.

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A Beginner's Guide to Local SEO for Small Businesses

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As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.

In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'

Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

  1. Local Listings and Citations
  2. Online Reviews
  3. On-Site Local SEO optimization

I'll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you're ready to start cashing in on greater local search visibility, you've come to the right place. But first, we'll look at how the modern day consumer searches and shops in today's world. 

Let's dive in. 

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Announcing Shopify's 4th Build-A-Business Competition Winners

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Today we’re excited to announce the winners of Shopify’s fourth annual Build-A-Business Competition.

During the eight month competition, more than 21,000 entrepreneurs created new businesses that sold more than $120 million in products.

When they entered the competition, each participant chose a category best describing their shop. The store that sold the most in each category during a two month period would take home the prize.

Each of our winners will receive $50,000 and a VIP trip to New York City to meet with industry experts who will become their mentors. In addition to the money and NYC trip, winners will also receive a Shopify POS package with an iPad.

The number of participants in this year’s competition more than doubled over last year, and the total amount of revenue generated nearly tripled. It’s pretty inspiring to witness brand new businesses go from zero to multi-million dollar companies on Shopify in the span of a few short months.

Here’s a visual overview of the competition, including our 10 winners. 

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How to Track Your Marketing Campaigns in Google Analytics

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On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.

In this post, we're going to look at how to track your campaigns in Google Analytics so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.

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11 Easy Content Marketing Ideas You Can Put Into Action Today

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If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers.

But what if you’re not an amazing writer? And what if you don’t know what to blog about?

Don’t worry. The first blog post is always the hardest. That’s why we collected examples of different kinds of posts for your inspiration.

Take a look, and consider writing to tell your story, announce a sale, or give a guide to your products today.

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Google Analytics For Ecommerce: A Beginners Guide

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Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.

In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales.

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How to Create a Successful Pop-Up Shop [New Video Series]

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When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution. 

Not only has she helped create more than 70 pop-up retail experiences in New York City, Los Angeles and the Hamptons, she also sits on the board of advisors for the Storefront, a pop-up space marketplace, and is a co-founder of The Market, a pop-up retail and branding program.

For her work in helping create such outstanding pop-up experiences, Marc Jacobs was honored with the CLIO Image Award for experiential engagement, and J.Hilburn was recognized as a finalist for the New York Design Award for marketing and branded experiences. 

Clearly, she's a busy woman. But, we've been lucky to have her share her insights from the field in the form of blog posts spanning topics like how to plan a pop-up and designing immersive retail experiences all the way to case studies from merchants she's personally worked with. 

Today, however, we're excited to launch our new video series "How to Create a Successful Pop-Up Shop" featuring Melissa, where she breaks down everything you need to know to create an unforgettable temporary retail experience for your brand. 

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