As a small business owner with a brick-and-mortar store, you probably spend a lot resources getting people to walk through your doors. But, what do you do once they're in?
Chances are, more often then not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not.
Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with.
There's some truth in all of those rationalizations, but there's also a science you can teach to your staff or apply yourself when it comes to boosting your chances of increasing conversion when it comes to your walk-in traffic.
In this post, we'll look at four key areas of focus with lots of tips and insights in between that are sure to help you sell more and build greater customer loyalty resulting in a more solid customer base and repeat sales.
Let's dive in.