How to Drive Targeted Traffic to Your Online Store [Video]

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It's all too familiar a story.

You've created a beautiful online store and you're carrying products that you know people will love but the only problem is, no one is coming to your store.

Why is that? There could be several reasons but one of them is probably because you're not doing a good enough job of actively driving visitors to your site.

In this video, we'll show you six practical and proven ways, that you can use, to drive traffic to your online store today.

 

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6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking

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As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? 

Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. 

In this post, you’ll learn six foundational marketing tactics that will greatly help convert visitors on your site, bring back qualified visitors that do end up leaving your site, and get the most amount of money from each of your customers, increasing your average order size. 

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Announcing the 5th Shopify Build a Business Competition

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Picture this: You’re strolling down the sandy beach of a remote, tropical island with the success of your new business lightening your step, and Sir Richard Branson alongside you giving advice on how to keep that business growing.

For our fifth annual Build a Business Competition, we’re doing things a little differently. We’re flying five winners on a private jet to Richard Branson’s Necker Island for a five-day adventure full of mentorship, exploration, and professional growth.

On Necker Island, you’ll be joined by this year’s mentors: Richard Branson, Daymond John, Marie Forleo, Tim Ferriss, and special guest Seth Godin. This all-star ensemble will offer you personalized, invaluable advice and guidance to help you continue to grow your business. If you’ve ever had the urge to launch your own business, this is the time to do it.

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5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

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As a small business retailer, it's not always easy to just throw money at problems like shoplifting and take advantage of all the technology that big box retailers may be privy to. Whether it's cameras, door scanners, or facial-recognition software, sometimes their big-ticket cost just doesn't fit with your small business security budget.

But when you recognize facts like shoplifting costing retailers upwards of $13 billion each year, it's important to identify it as a problem that needs to be dealt with.

So, what's a boutique owner to do? In this post, I'll be looking at cost-effective and low-tech tactics that you can start implementing right away.

Let's dive in.

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How to Prepare Your Online Store for the Holiday Season

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The holiday season is almost always the most profitable time of year for online businesses. Not only does the last quarter of the year see increases to the number of orders but the average order sizes also tend to be much bigger as well. In fact, some retailers make up to 40% of their yearly revenue in the last quarter alone. 

Let’s be honest though. With the day-to-day hustle of running your ecommerce business it’s easy to forget approaching holidays. How many times has a holiday come, only for you to realize that you never prepared a promotion for it?

If you want to make 2014 your best year yet as an online retailer, then you need to be prepared and plan ahead.

In this post, we will look at what you should be doing right now to end 2014 on a strong note by preparing your online store for the holiday season. 

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Why Online Store Owners Should Embrace Online Reviews

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The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews.

In fact, reviews have spread all across the internet and they pop-up regardless of whether you're actively encouraging them or not.

However, when used strategically, reviews can become powerful pieces of social proof that persuade people to buy.

In this post we’ll look at how to put reviews to work in your business. Specifically, we’ll show you how to start generating (and automating) them, as well as how to manage them.

Let’s get started.

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Small Business Accounting 101: Ten Steps to Get Your Startup on Track

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You’re about to launch your online store (or maybe you just launched) – congratulations! It takes perseverance and passion to get to the point you’re at. However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store. This list of 10 small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the next item on your business to-do list!

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Twitter Moves Into Mobile Commerce With New “Buy” Button

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Yesterday, Twitter officially announced a new "Buy" button that can be embedded in tweets to allow users to buy a product with a couple of clicks. For now the feature is limited to a "small percentage" of users on its mobile app only.

However, it's an important announcement as it could signal the next evolution for social platforms as they move from being not just a place to connect and share content, but also important engines for social fuelled "discovery commerce". 

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Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

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What happens when two university admissions counsellors decide to bring their passion for Southern style and access to education together? Well, if you ask Steven and Thomas, they'll tell you an online store that sells hand-crafted bow ties and two entrepreneurs who just ran their first successful pop-up store inside a trendy women's boutique in Mississippi.

This case study walks you through the journey of two friends and their quest to run a side business while using a portion of their proceeds to help students out with scholarships for school. From coming up with a concept, going through the search for manufacturers, setting up their online storefront, to what it takes to run a pop-up, these two have a lot of great tidbits and insight to share.

Whether its using pop-ups shops to add another sales channel or using them as a way to increase brand awareness, The Good South, is a testament to why the trend is here to stay and why every ecommerce entrepreneur should consider giving them a shot.

Let's dive right in. 

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Instagram 101: How to Build an Audience of Customers for Your Brand [Video]

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We already know that Instagram is a great place for posting selfies and photos of food, but did you know that Instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that Instagram provides brands with 25% more engagement over other social media platforms.

And like any other social network out there, there are right ways, wrong ways, and clever ways to use it. So how can you use Instagram to build an audience of customers for your business?

In this video, we'll show you three concrete methods that you can use to increase engagement and build a following for your brand.

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