8 Marketing Tactics (And Apps) That Turn Shoppers Into Buyers

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As an online store owner, you're always looking for more traffic and sales. With so many ways of achieving these goals it can sometimes be difficult to determine the best place to start. Previously, we shared 13 actionable marketing tactics with you and today we have eight more.

In this post, we will showcase a variety of tactics that you can implement immediately, along with an app for each one. Everything from automated email marketing campaigns, to implementing a referral marketing effortlessly and a bunch in-between. 

Let's find out how to increase traffic and sales.

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4 Creative Ways to Promote Your Product Through an Influential Fashion Blogger

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Working with fashion bloggers can be tricky. With hundreds of brands online and offline vying for the their attention, it can be hard to stand out from the crowd (especially when you're local).

As a boutique owner, the most important thing to do is to make sure that you have a goal in mind before you reach out to the blogger. Having a laser-focused idea for a promotion is the perfect way to approach them. The less thought the blogger has to put into incorporating your product into their content, the more likely they will proceed to working with you.

That's why coming up with a creative idea is key. 

Typical sponsored links, banner ads and product mentions are tried and done. This type of promotion gives less impact on readers now days, as they are smartening up and recognizing the old-school sponsoring methods. But have no fear, theres still a way to stay on top of your game as a fashion or apparel brand and that is to suggest a creative methods to promote your products instead.

Looking for some ways to do it? Here are four ideas you can start implementing right away.

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How One Paper Designer Made the Leap from Wholesale to Omni-Channel Retail

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When Fiona Richards became tired of working as a graphic designer for corporate clients, she decided to start her own business. That was over eight years ago. Today, her wholesale greeting card business, Cartolina, sells worldwide to some of the most iconic retailers, like Harrods, Anthropologie, The Smithsonian, and The British Museum.

Cartolina now also sells directly to the consumer, via their online store, and has most recently opened a retail storefront in BC, Canada. Omni-channel retail is here, and many merchants like Fiona are wise to adopt it. Recent consumer studies by Forrester and MIT highlight many of the advantages of taking your business in this direction. Consumers are approaching purchasing from multiple angles – 80% of shoppers check prices online, and a third are checking product info via mobile while shopping in-store.

Companies with omni-channel engagement strategies see higher customer retention rates and increase in annual revenue versus those with single-channel strategies. Omni-channel shoppers, on the other hand, spend 50% more than single channel shoppers.

For Cartolina, the transition to omni-channel retail didn’t happen overnight. We chatted with Fiona about her decision to dive into new distribution channels. She shared with us her wins and losses as well as some valuable advice for other businesses taking the same path.

Retail Design Photo Contest: Your shop could win a $500 prize package including custom business cards and retail supplies. Read to the end of this post for details.

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9 Essential Podcasts Every Ecommerce Entrepreneur Should Subscribe To

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While blog posts are great, there's also a lot of incredible content out there in the form of Podcasts. If you’re not familiar, Podcasts are recorded audio discussions or interviews that anyone can create and that you can listen to on your smartphone or computer. They're perfect for getting your daily dose of inspiration wherever you might be, and whenever you have an idle moment. 

The problem with anyone being able to create a Podcast means that there are a lot of low quality Podcasts out there. That's why we have sifted through hundreds of them to expose the gold.

In this post, we will present the nine essential Podcasts that every ecommerce entrepreneur should subscribe to.

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How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line

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In today's digital age, how would you feel as a small business if you found out that 90% of customers say that their buying decisions are influenced by online reviews? 

I'd imagine that you'd perk up and either pat yourself on the back if your business already has a strategy in place for acquiring reviews and managing your online reputation, or you'd scratch your head and think 'dang, I better get on this.'

Regardless of where you fall on that spectrum, online reviews are important for a number of reasons, and have major implications through their ability to affect:

  • Your rankings in local search engines
  • Which search results actually gets clicked on
  • Consumers purchasing decisions

That makes online reviews as critical to your local SEO strategy as building citations and on-site optimization. In my previous posts, I covered the nuts-and-bolts of building citations, and provided a primer for local SEO to help you digest some of the concepts. 

In this post, I'll be covering how online reviews affect modern-day consumer's decision-making, along with where they fit into your Local SEO campaign, how you can go about acquiring them, and how to proactively manage your online reputation.

Let's get started.

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Warning: Are These Four Ecommerce Conversion Killers Hurting Your Sales?

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Do you have lots of visitors but not a great deal of sales? In other words, are you having trouble converting customers?

It’s a condition that affects many online stores. But don’t worry: It can be fixed.

There are lots of reasons for people being hesitant to buy from you after they visit your online store. In this post, we diagnose the most common issues for why someone would fail to make a purchase after they visit. Then we propose solutions so that you can make your customers feel more secure and more comfortable buying your products.

Here are common problems, as well as their solutions.

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5 Data-Driven Tips for Smarter Pinterest Marketing

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Pinterest and ecommerce are like peanut butter & jelly. You’re selling things people want, Pinterest is a place for people to pin things they want. You have product photos, Pinterest loves photos. It’s no surprise that in 2012 Shopify found that the average order value from Pinterest traffic was $80, double that of Facebook.

We recently conducted a Pinterest analysis of our own. While our data set didn’t include revenue, it did reveal some interesting (and applicable) insights on Pinterest user behavior. For example, we found that:

  • Pinterest is dominated by women: 92% of all pins are made by women
  • Pinners keep on pinning: 84% of female users are still pinning in their fourth year of using Pinterest
  • And quite a bit more…

In this post we’re going to share five data-driven tips for smarter Pinterest marketing.

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Where to List Your Business Online and Why It Matters for Local SEO

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Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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The Definitive Legal Guide to Ecommerce

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Whether you're starting a brand new business or you're an established company, taking your business online is a fantastic and exciting growth opportunity.

In fact, there has never been a better time to start an ecommerce business.

However, with all of the advantages an online business brings, there are also some complex legal issues that go along with them. Different countries have different laws and knowing which ones apply to you is critical. In addition to the large variety of laws to take into account, you must remember that the law is fluid and subject to change. In order to reap the rewards that a successful online store can bring, it's important to stay informed and protect yourself and your business.

And that's exactly why we created this guide.

The Definitive Legal Guide to Ecommerce is a comprehensive - but easy to understand - resource that outlines the most common legal issues online business owners face.

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How Two Ecommerce Entrepreneurs Generated $91,470 in Three Months Selling Cloud Notebooks

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Marshall Haas and Jon Wheatley are two serious entrepreneurs.

Their company Need/Want specializes in physical products. There are half-a-dozen ideas between the two of them, including a novel dice game, classic paintings like the Mona Lisa re-painted with your face, and their most recent product, Mod Notebooks, physical notebooks that can be synced to the cloud.

Jon and Marshall are radical, and not only for the number of businesses they work on. Along their journey starting these two businesses they’ve provided unparalleled transparency of their progress, and sometimes lack thereof. These posts included the detailed thought process behind cancelling a Kickstarter campaign, the profit from leasing apartments and listing them on Airbnb, and most importantly for ecommerce entrepreneurs, the costs and revenues of launching their businesses.

After they announced that their most recent product, Mod Notebooks, made $91,470 in three months, we decided to catch up with them to see if they may share their advice for other entrepreneurs.

Here’s the interview, spliced with a few of the choicest excerpts from our favorite Need/Want posts.

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