Google Analytics For Ecommerce: A Beginners Guide


Google Analytics is a valuable ally in the ecommerce battle for consumer dollars. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.

In this post we will look at exactly how to set up Google Analytics for your store, the basic reports you should be checking and a few other goodies to help supercharge your knowledge and drive sales.

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How to Create a Successful Pop-Up Shop [New Video Series]


When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution. 

Not only has she helped create more than 70 pop-up retail experiences in New York City, Los Angeles and the Hamptons, she also sits on the board of advisors for the Storefront, a pop-up space marketplace, and is a co-founder of The Market, a pop-up retail and branding program.

For her work in helping create such outstanding pop-up experiences, Marc Jacobs was honored with the CLIO Image Award for experiential engagement, and J.Hilburn was recognized as a finalist for the New York Design Award for marketing and branded experiences. 

Clearly, she's a busy woman. But, we've been lucky to have her share her insights from the field in the form of blog posts spanning topics like how to plan a pop-up and designing immersive retail experiences all the way to case studies from merchants she's personally worked with. 

Today, however, we're excited to launch our new video series "How to Create a Successful Pop-Up Shop" featuring Melissa, where she breaks down everything you need to know to create an unforgettable temporary retail experience for your brand. 

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13 DIY Crowdfunding Tools For a Successful Kickstarter and Indiegogo Campaign


Noah Dentzel of NOMAD has run two crowdfunding campaigns in two years on two different platforms. His first campaign, on Kickstarter, reached 322% of his funding goal. His second, on Indiegogo, went even higher.

Noah learned a lot the second time around, “And it took one-tenth of the effort of our first campaign, in part because of the software that we used,” he said in an interview with Shopify.

His favorite two tools that reduced the workload of his second campaign by 90%? BackerKit and Shipstation, featured below. In addition to tools related to crowdfunding fulfillment, we’ve included tools to manage press outreach, simplify social media engagement, and make your visual assets the very best that they can be.

Let’s go make your crowdfunding campaign a success.

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How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers


Last winter, the designers behind VallarinoSaltonstall contacted our offices inquiring about popping-up for spring at RSPOP, one of our partner spaces at the Roger Smith hotel. This was their first experiment with brick-and-mortar retail and they wanted to “get it right”.

For the following three months, we worked closely with designers Hattie and Vanessa to conceptualize and plan for their first pop-up store.

The original plan was for a 1 month pop-up and after a successful opening they extended for two months. Wanting to profile their success as inspiration for other brands interested in doing a pop-up, I interviewed them for a case study around how they went from idea to executing their pop-up for two whole months. 

From merchandising and marketing to how weather and store hours affected sales, here is what Hattie and Vanessa had to share about their experience.

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How To Start An Online T-Shirt Business: The Ultimate Guide


The t-shirt is a staple in casual wear and has been universally accepted by both men and women the last few decades. Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, online t-shirt businesses have become a popular business choice these days. For many entrepreneurs, starting an online t-shirt brand is a great and inexpensive way to start an online business, whether it’s your first, second, or tenth business.

With the growth in popularity of t-shirts businesses, there's no doubt you'll be facing some stiff competition. So to break through, you'll need to have designs people love, a brand people cherish and quality people trust. In this guide we will go through the creation process for starting your own t-shirt line and online store. We will look at each of the steps involved and the keys to success to help you get started as a t-shirt entrepreneur.

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Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It


Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

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13 Actionable Marketing Tactics to Drive Sales (And Apps to Execute Each of Them)


Want traffic for your online store? Of course you do. That’s why we put together 13 marketing tactics – with the tools to implement each of them – for you to put into action today.

If you’re wondering whether you’re doing the most you can to get as many visitors to your store as possible, then this is the post for you. The tactics we’ve put together range from triggering a special discount just as a customer is about to exit from your store, to creating emails for customers who have placed items in their shopping carts but failed to complete the purchase.

So here’s a fun idea: Implement one of these tactics every single day over the next two weeks. And on the last day of this two-week sprint, evaluate, take stock, and figure out what worked best for you.

Get ready to get new visitors, get more out of current visitors, and get back lost visitors today.

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8 Reasons Why You Need To Do A Pop-Up Shop [Infographic]


Pop-up shops are the Snapchat of retail, most of their magic comes from their temporary and "get-it-while-it-lasts" nature. 

In fact, according to Specialty Retail, pop-ups are expected to be a $8 billion a year industry, and has everyone from Warby Parker to popular boy band One Direction trying to get in on the action.

Not only can the location of a pop-up vary but brands use them for a wide array of purposes, from creating an unforgettable and branded experience for consumers that generate buzz and brand awareness, to quickly testing and experimenting in what used to be costly retail waters. In essence, pop-ups are transforming the way we shop.

Over the last few months, we've been busy creating resources to help merchants who might have only sold exclusively online to consider thinking about pop-ups shops as another sales channel. From picking and negotiating the perfect location, designing the store interior and displays, to marketing and evaluating your success, we hope to provide everything you'll need to get started.

Regardless of whether you're considering your first pop-up or have a few under your belt, here are eight reasons why every ecommerce merchant should consider giving pop-up shops a chance.

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Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store


Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

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How to Evaluate Your Pop-Up Shop's Success (4 Metrics and 5 Tools to Help You Through the Process)


Let's face it, running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited time experience that requires a lot of time, money, and sweat investment to make it happen. 

So, how do you make it worth your while? 

The answer to this question lies in coming up with a list of goals you'd like to accomplish through the pop-up shop and coming up with a way to track and measure your key performance metrics, along with getting feedback based on the data you collect and the people you interact with both digitally and in-person. 

Luckily, when you use Shopify POS for your pop-up shop, you get access to a robust reporting back-end that provides key insights into metrics that matter for your business. There's also a handful of social media tracking tools that let you understand the impact of the buzz your pop-up shop was able to build online.

Measuring return-on-investment (ROI) is an important facet to making pop-up shops work for your business, this post will help you explore what you need to pay attention to in order to determine just how big of a success your pop-up really was.

Let's get started. 

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