Have you built a loyal following around your products? Have you been gaining followers steadily on social media? Already consistently putting out great content on your blog?
Then maybe it's time to move on to video marketing.
Video adds a whole new dimension to your marketing mix. Done properly, you can use video to add depth to your product’s features and stories, tell the history of how your company has come to be, or explain how your product might be used in ways that can’t be captured in web copy or in print. And that translates to more sales. According to MultiVisionDigital, a video production company, consumers are 64% more likely to purchase a product after watching a product video.
When your product is just too cool, or you want to make sure that people really get the best use out of it, it’s time to grab a camera.
Before we get too deep into the specifics of video and YouTube marketing, it’s important to understand that you don’t need a viral hit to see results. You’re telling a story about yourself or your products, not producing a viral hit for personal fame. Focus on engagement, not on simply getting a huge number of views.
In a future post we’ll share some common traits of compelling videos produced by ecommerce businesses. In the meantime, here are YouTube strategies that get views.