In today's digital age, how would you feel as a small business if you found out that 90% of customers say that their buying decisions are influenced by online reviews?
I'd imagine that you'd perk up and either pat yourself on the back if your business already has a strategy in place for acquiring reviews and managing your online reputation, or you'd scratch your head and think 'dang, I better get on this.'
Regardless of where you fall on that spectrum, online reviews are important for a number of reasons, and have major implications through their ability to affect:
- Your rankings in local search engines
- Which search results actually gets clicked on
- Consumers purchasing decisions
That makes online reviews as critical to your local SEO strategy as building citations and on-site optimization. In my previous posts, I covered the nuts-and-bolts of building citations, and provided a primer for local SEO to help you digest some of the concepts.
In this post, I'll be covering how online reviews affect modern-day consumer's decision-making, along with where they fit into your Local SEO campaign, how you can go about acquiring them, and how to proactively manage your online reputation.
Let's get started.