When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online.
That’s because after your product photo, your product description is the information people turn to when trying to make a buying decision. And with Amazon a click away, the story you tell about your products (and your business) is your best chance at convincing people to buy from you.
In fact it's a mission critical piece of the online sales puzzle.
Here are five techniques to make sure your product descriptions (and business story) get people clicking the 'add to cart' button.