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How to Sell Your Ecommerce Business for Maximum Value

You have an ecommerce business that you’ve put a lot of time, effort, and sweat equity into growing, and now you’re looking to sell. Your objective is to get maximum value. There are a multitude of variables to consider and in this post, we'll cover them all to maximize the price you receive when exiting.

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Update: Sir Richard Branson Is Choosing an Additional Build a Business Winner

This year’s Build A Business Competition is unlike any we’ve ever done before — and there’s one more exciting twist.

Sir Richard Branson himself will be hand picking one additional Shopify business owner to join him on Necker Island for the trip of a lifetime.

And it’s not too late to enter, even if you’re just getting started.

But first, hear from Sir Richard himself about why entrepreneurship contests like the Build A Business Competition are so important to him.

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Google Boosting Mobile-Friendly Websites to the Top of Search Results

Important changes are coming to Google’s search algorithm.  

Google announced that as of April 21st, they will include more mobile friendly websites in search results. Google states that "...users will find it easier to get relevant, high-quality results that are optimized for their devices."

The changes that are being made will affect searches worldwide, in all different languages.

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The Surprising Psychological Link Between Ecommerce and Video Game Design

What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

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Instagram Introduces Clickable Links for the First Time with New Advertising Options

Yesterday, Instagram announced that it's expanding options for advertisers with new carousel ad units. The new ads allow advertisers to assemble multiple photos together in sequenced stories that let users swipe left to learn more about the product or brand. 

The last photo in the series is accompanied by a "Learn More" button with a link to a website of the brand’s choice that will open in an internal browser within Instagram. 

Click "read more" to see a video demo of the new ads.

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How to Increase Revenue and Improve the Customer Experience with Upselling and Cross-Selling

Upselling and cross-selling is the art and science of introducing customers to better and complementary products to what they are currently interested in. According to one Forrester research analyst, 10-30% of ecommerce revenues come from upselling and cross-selling.

Are you making the most of these opportunities to provide your customers with a better experience while increasing your average cart size? 

In this post, you’ll learn why product upsells and cross-sells are so important, what you should be offering and how to do it.

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Shopify POS Update: Now Available on iPhone and Free for All Shopify Merchants

Today we’re excited to announce that selling in person just got a whole lot easier. Our point of sale app, Shopify POS, is now available on the iPhone, and it's free for all Shopify merchants.

With the new Shopify POS, you can now accept cash, credit, debit, and gift cards on your iPhone and iPad. Brick and mortar businesses can use our new Retail Package for more advanced features.

Shopify POS seamlessly integrates with your online store so your products, orders and customers are always in sync. Bridging this gap between online and offline selling is an important step forward in our mission to make commerce better.

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Introducing Storefront Editor

Today, we’re excited to introduce storefront editor, the easiest way to build a beautiful online store. Storefront editor empowers you to take creative control of your online store, giving you even more freedom to create a home for your brand.

Check out the video now to learn more.

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How to Choose an Ecommerce Business Model

When it comes to starting an online business, you have a lot of choices to make. The biggest of the choices may be the most important as they will ultimately define your business model and much of the future of your business.

In this post, we’re going to introduce you to the four questions you must answer to begin putting together a business model for your new online business.

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