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13 Stunning Responsive Shopify Themes

With over 55 themes available in the Shopify Theme Store coming in more than 140 styles, there are a lot of options available when it comes to picking a theme for your store.

Because mobile now accounts for more than 50% of all ecommerce traffic, it's absolutely essential that your store is optimized for mobile customers.  

This theme round-up covers some of the most beautiful free and paid templates from the Shopify Theme Store - all of which are mobile responsive.

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3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

It's holiday season and that means that as a retailer you've got your eyes on the money. That's no surprise given that the three months leading up to December 25 generate almost $1 trillion or roughly 6 percent of the entire U.S. economy. 

But how do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you're looking to boost business during slow hours and more?

Whatever your goal may be, by creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get them to respond, and grow your business in the process. 

In this post, we'll look at three retail sales promotion techniques that are worth their weight in gold when implemented effectively. They are:

  • Promotional pricing
  • Point-of-purchase displays
  • Loyalty programs

So, the next time you're stuck as to how you can increase sales, get new customers, or retain existing ones, you'll have no trouble turning to the perfect promotion strategy for your goal.

Let's get started. 

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Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

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How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)

Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.

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Introducing the Shopify Holiday Market

Today we’re excited to introduce the Shopify Holiday Market - a carefully curated list of unique Black Friday and Cyber Monday deals you won’t find anywhere else.

The Shopify Holiday Market contains exclusive discounts of up to 50% off from over 70 merchants. You’ll be able to find everything from Apparel & Accessories to Tech & Music and much, much more.

Visit the market now, and shop from the comfort of your own home.

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4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder

As a small business owner with a brick-and-mortar store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in? 

Chances are, more often than not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not.

Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with. 

However, instead of leaving your retail sales to chance or talent, you can alternatively rely on a science that you can teach to your staff or apply yourself. 

In this post, we'll look at four key areas of focus with lots of tips and insights in between that are sure to help you sell more and build greater customer loyalty resulting in a more solid customer base and repeat sales. 

Let's dive in. 

 

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Why You Should Be Using Popups on Your Online Store

Popups suck right? So why do so many of your favorite sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while you're comfortably reading a site. They are those things that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. They are annoying and rude and... they work. Really, really well. 

In this post, we're going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get it most from it.

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Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple.  But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or are just getting started, it’s never too soon to let people know about your product.  Choosing the best outlet to promote your business is only half the battle - which is why so many find themselves in the dark.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more traffic and sales for your business.

If the door is closed, we’ll jump through the window.

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3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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