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How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)


Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.

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Introducing the Shopify Holiday Market


Today we’re excited to introduce the Shopify Holiday Market - a carefully curated list of unique Black Friday and Cyber Monday deals you won’t find anywhere else.

The Shopify Holiday Market contains exclusive discounts of up to 50% off from over 70 merchants. You’ll be able to find everything from Apparel & Accessories to Tech & Music and much, much more.

Visit the market now, and shop from the comfort of your own home.

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4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder


As a small business owner with a brick-and-mortar store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in? 

Chances are, more often than not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not.

Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with. 

However, instead of leaving your retail sales to chance or talent, you can alternatively rely on a science that you can teach to your staff or apply yourself. 

In this post, we'll look at four key areas of focus with lots of tips and insights in between that are sure to help you sell more and build greater customer loyalty resulting in a more solid customer base and repeat sales. 

Let's dive in. 


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Why You Should Be Using Popups on Your Online Store


Popups suck right? So why do so many of your favorite sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while you're comfortably reading a site. They are those things that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. They are annoying and rude and... they work. Really, really well. 

In this post, we're going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get it most from it.

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Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget


On the surface, the process of getting press coverage sounds simple.  But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or are just getting started, it’s never too soon to let people know about your product.  Choosing the best outlet to promote your business is only half the battle - which is why so many find themselves in the dark.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more traffic and sales for your business.

If the door is closed, we’ll jump through the window.

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3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time


"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season


Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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The 10 Step Local SEO Audit That You Can Do On Your Own


This is a guest post from Ashwin Ramesh, cofounder of Synup

When starting to do SEO for your physical retail business, it is important for you to be able to audit your website and campaign to see whether all of the important factors are in place.

Even if you have a consultant doing this for you, it makes sense to audit some of these things yourself just to be sure you have all your tracks covered.

In this article, we'll go over ten of the most important steps you should take when auditing your Local SEO campaign.

The actual audit by itself isn’t going to be easy to follow unless you keep yourself organized. Ideally, you should write down all of your steps in a Google Docs spreadsheet you can follow.

Your spreadsheet needs to have rows with the different pages / sections or sites you’re doing an audit on and columns with the ten important audit steps.

Alternatively, you can use an easily laid out checklist like the Local SEO Checklist.

Let's get started.

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How to Make Your First $1,000 With Reddit Ads


My name is Ryan Luedecke and I’m the CEO of a subscription service for jerky lovers called Sumo Jerky. As sole proprietor of a small bootstrapped business, I’m constantly looking for affordable opportunities to grow sales. Therefore, I was pleasantly surprised to learn I could run ads on Reddit for as little as $5.

Reddit is a gigantic online forum with over 5 BILLION pageviews a month. It’s divided into smaller forums, called subreddits, where people with shared interests can post questions, vote on topics, submit cool pictures, etc.

I use Reddit, for example, to participate in the Entrepreneur forum, the Paleo forum, and the Austin forum because those are topics that are of interest to me.

To date I’ve run about 30 ads on Reddit, spending about $400 and making over $2,200 in sales. About 15% of my monthly subscriber base is from Reddit ads.

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Google Rolls Out Enhanced Ecommerce for Google Analytics


Yesterday, Google announced Enhanced Ecommerce for Google Analytics, giving ecommerce store owners quick access to more data-driven insights about how customers are behaving on their sites. 

By enabling the new features, online stores owners can gain insight into the entirety of the customers' journey from when they first arrive to when they make a purchase or end up abandoning their cart.

With greater insight into the "why" behind each touch point, Google hopes you'll be better equipped for a well thought-out remarketing or funnel optimization strategy to cash in on those lost opportunities. 

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The Insider's Guide to Running a Successful Retail Store [Video Series]


What exactly does it take to conceptualize, open, run, and promote a successful retail store? Chances are if you've ever looked into it, you'll know that it's a pretty large undertaking, with very few shortcuts for those who've never done it before. 

There's also plenty of rookie mistakes that not only end up costing a fortune but could derail the entire operation.

Luckily for you, we've partnered with Mercedes Gonzalez, a seasoned industry expert with 20+ years of experience under her belt who's been consulting with retailers both small and large through her company Global Purchasing. 

Not only has she worked with some of the most important buying offices in the country, but she's helped open or restructure hundreds of retail stores in the US and internationally, including the inaugural Sears store in Panama. 

In this video series, she provides hard-hitting questions you need to ask yourself, concise advice on what you can expect from running a store, and insider tips and tricks that previously you'd only be able to get if you paid her a large retainer fee.

From understanding your own motivations, finding the right location, purchasing merchandise that will sell, and advice on everything from retail math to hiring, this video series will equip you with everything you need to know to get out there and open a successful retail store. 

Let's get started.

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