Let's face it, running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited time experience that requires a lot of time, money, and sweat investment to make it happen.
So, how do you make it worth your while?
The answer to this question lies in coming up with a list of goals you'd like to accomplish through the pop-up shop and coming up with a way to track and measure your key performance metrics, along with getting feedback based on the data you collect and the people you interact with both digitally and in-person.
Luckily, when you use Shopify POS for your pop-up shop, you get access to a robust reporting back-end that provides key insights into metrics that matter for your business. There's also a handful of social media tracking tools that let you understand the impact of the buzz your pop-up shop was able to build online.
Measuring return-on-investment (ROI) is an important facet to making pop-up shops work for your business, this post will help you explore what you need to pay attention to in order to determine just how big of a success your pop-up really was.
Let's get started.