Hopefully by now you’ve started to think more seriously about doing a pop-up and have been inspired by the many types of locations you can pick from, the number of reasons why you should consider doing one, and the fact that it’s a trend that’s not going away.
So, what’s next?
In this post, we’ll look at some of the practicalities around doing a pop-up and outline some next steps to help turn your quest to give physical retail a shot into a reality. In fact, hunting for pop-up space is really like looking for any other new space, you need only think back to the last time you were looking for an apartment or house and add a few commercial goals into the mix.
Let’s say you’ve got a good handle of what your goals are for doing a pop-up and know how long you want to do one for, maybe you already have a checklist of things to look for while scouting locations. We’re going to even assume that you’ve done some searching and narrowed down your options to 2-3 locations and are in the process of contacting property owners or the commercial real-estate agent.
Here are the questions you need to ask before you make up your mind and some things to watch out for.