Squarespace vs. Wix vs. Shopify

Squarespace or Wix or Shopify?

Shopify offers a fully-featured ecommerce platform, dropshipping functionality, and countless apps to help you run your online store.

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Why choose Shopify over Squarespace and Wix

Feature comparison table between Squarespace, Wix, and Shopify

Key features




Free trial Yes Yes Yes
24/7 support Yes Yes Yes
Sell online and in-store Yes Yes Yes
Business capital No No Yes
Custom domain Yes Yes Yes
SEO features Yes Yes Yes
Hosting Yes Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No Yes Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools Yes Yes Yes
App Store Yes Yes Yes
Mobile app for merchants Yes Yes Yes

7 things Shopify can do over Squarespace vs. Wix

Built for ecommerce

Squarespace and Wix both offer ecommerce tools that make it possible to run an online store. With Squarespace, you can set up email notifications, taxes, shipping, and more to power a small store. However, neither Squarespace nor Wix specialize in ecommerce. Shopify, on the other hand, was specifically built to make commerce better for everyone. Shopify’s themes, apps, tools, and dashboard all center around facilitating entrepreneurs in building a fully-featured online store.

Seamless dropshipping

Squarespace vs. Wix: which is the better platform for dropshipping? Squarespace offers dropshipping via third-party add-ons like Spocket and Printful. Wix offers three dropshipping plugins. Shopify integrates with various dropshipping platforms, including Oberlo, Spocket, Printful, and more. These platforms make it easy to find dropshipping suppliers that free up time to market your products, position your brand, and talk with your customers.

Effective inventory management

Shopify's inventory management solution is purpose-built for ecommerce. Using Shopify's intuitive inventory feature, you can avoid costly errors, stay organized, and stay on top of your inventory activities. The platform lets you perform various tasks, including tracking stock counts, managing product variations, assigning barcodes, and organizing incoming and outgoing stock. In fact, you can handle every aspect of your inventory on Shopify to improve the customer experience.

Offline selling

When evaluating platforms for offline selling, you’ll notice both Squarespace and Wix require you to perform some integrations. While Squarespace lets you sell in person, it requires a Square integration for you to accept cash, mobile, and credit card payments. Same goes for Wix if you’re not in the US. In comparison, Shopify’s POS solution comes with its in-house payments service, Shopify Payments, built-in, allowing merchants to accept multiple forms of payments offline.

Apps for every need

Squarespace, Wix, and Shopify all offer app stores that allow you to add more features to help you better run your online or in-person store. Squarespace has around 24 extensions, whereas Wix offers over 250 apps catering to a variety of different websites. The Shopify App Store has over 6,000 apps geared toward ecommerce. Whether you’re looking to go international or want to switch from traditional commerce to print on demand, you’ll find plenty of apps to serve your needs.

Most payment gateways

When comparing Squarespace vs. Wix, you’ll find they don’t offer as many payment gateways as Shopify. Wix offers 61 payment gateways, while Squarespace only supports PayPal and Stripe. In this regard, Shopify is a great choice for offering various payment options to your customers. Shopify provides over 100 payment gateway options including Stripe, PayPal, and more. You can also use Shopify’s own payment processor, called Shopify Payments, to accept all major payment methods on your store.

Built for scale

Some of the biggest corporations and brands use Shopify to power their ecommerce operations. You can start a small business on Shopify and be sure that you'll get the support you need to grow it into an enterprise-level brand.

Why merchants prefer Shopify over Squarespace vs. Wix

Sell internationally

As Shopify sees strong adoption of its software worldwide, it’s also expanding its features for global commerce and selling in specific markets. One example is the availability of Shopify apps that let you sell like a local through channels like WeChat and WhatsApp.

Marketing tools for conversions

From built-in SEO tools to social media to email marketing, Shopify includes a range of tools to acquire and retain customers. You can also leverage Shopify’s blogging CMS to create content that drives visitors to your online store.

Freedom to customize

On Shopify, you can set up and launch your ecommerce store without touching a line of code. But Shopify also gives you the freedom to edit the CSS and HTML for more control over the design and features, whether you hire a developer or do it yourself.

Dedicated support

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Product launches without downtime

Shopify is a great website builder with reliable uptime and hosting. Over 1,700,000 businesses trust Shopify to handle high traffic volume and keep their store running during important product launches. No downtime is crucial for generating sales and keeping customers around.

Built-in fraud prevention

Shopify offers built-in fraud analysis that leverages machine learning to help you identify suspicious orders. If your store is on the Shopify plan or higher, then fraud analysis also provides a fraud recommendation to help protect your customer experience.

Actionable analytics

Shopify offers detailed analytics information that delivers timely, actionable insights to merchants. You can use Shopify’s built-in analytics to track your revenue, learn about your best-performing items, and test for success.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which website builder is better: Squarespace or Wix?

Both Squarespace and Wix offer drag and drop functionality to help you easily design your ecommerce website. Based on the extensions you use, you might need to make some tweaks to organize different parts of your store to set up your site. Shopify also comes with a drag-and-drop interface and is simple to use. And with Shopify’s visual editor, you can modify and change colors, typography, and more to improve the aesthetics of your store.

Is Squarespace or Wix better for ecommerce?

Squarespace relies on integrations to deliver a host of ecommerce features. Wix’s ecommerce functionality is available as a newer feature. In comparison, Shopify was built with commerce in mind. So, if ecommerce is going to be the main focus of your business, Shopify’s features, tools, and apps will suit you more than offerings from other platforms.

Squarespace vs. Wix: which has better support?

Squarespace offers both live chat and email support, although its live chat isn’t online 24/7. Wix offers phone and email contact options. Both platforms also offer a selection of self-help resources to their users.

Page last updated: January 24, 2022