6 Perfect Landing Page Examples for 2026

These purpose-driven landing pages from ecommerce brands are optimized around specific CTAs. Learn from the best how to design effective landing pages.

A good website homepage considers every type of visitor at once. A landing page is different; it drives one specific action from one target audience. Using them correctly requires strategy and finesse. 

“Some brands and businesses will use a landing page to show everything that they have, and that’s really not the best use of this type of page,” says Jaz Fenton, who cofounded full-stack web design agency Otherhalf Studio alongside Jamil Bhuya. 

A well-designed landing page focuses on one conversion goal. 

“It’s also a great way to test other audiences that you might not want to test on your website,” Jaz says.

Below, read Jaz and Jamil’s advice for building high-converting landing pages. You’ll also find a selection of landing page examples, curated by Jaz and Jamil, for design inspiration.

What is a landing page?

A landing page is a web page built around a singular goal, such as encouraging customers to buy a particular product or sign up for an email newsletter. Customers arrive at landing pages from various customer touchpoints, such as digital ad campaigns, email blasts, and organic social media posts. These pages are often linked to particular campaigns or promotions for specific target audiences.

What makes a landing page effective?

• A clear, focused offer
• Immediate trust signals
• Selling the outcome, not the product
• Integrated social proof
• Multimedia product content
• A sticky CTA

Jaz Fenton and Jamil Bhuya of Otherhalf Studio have worked on branding projects and website builds for companies including Junkless, Kiyoko, and Elavi. Here’s what they say to include in an effective landing page:

A clear, focused offer

“A key thing for all landing pages is having a very, very clear offer—something that is really focused,” says Jaz. That offer could be a value proposition or a purchase incentive, like a discount or a free trial.

Once you’ve determined your offer, make sure every element on the page supports it. “That offer, or that outcome, promise, or statistic, needs to constantly be reinforced throughout the landing page in various ways,” says Jaz. 

“The page should be driving one specific thing and not trying to do too much at once.” This avoids overwhelming visitors and keeps them focused.

Consider if your own landing page offer is unclear or obvious:

Unclear offer	Why it doesn’t work	Clear offer
“Browse our lip products”	Too passive; doesn’t point the visitor toward a decision	“Try our bestselling lip starter kit for $21”
“Learn more about us”	Centers the brand instead of the value to the visitor	“See how 6,000 teams cut meeting times in half”
“Sign up for updates”	No clear reason to hand over an email address	”Get a free 7-day meal plan delivered to your inbox”
“Check out what’s new”	Broad and undirected	“Pre-order the summer collection before it sells out”

Immediate trust signals

“Brand is the key thing that signals trust super, super quickly when you land on a website,” says Jaz. “We really want to make sure that when you first land above the fold, that impact is there.”

Elements of your brand include your logo, typography, photography style, and color palette. Display these throughout your entire page to immediately convey your brand’s visual identity to customers.

Selling the outcome, not the product

“The consumer doesn’t always care about the product,” says Jamil. “They care about the outcome, or the community, or the feeling that said product will give them.”

This is known as value-based selling or outcome-based selling. Rather than writing landing page copy about product features, consider writing lines focused on outcomes, feelings, and solutions. Do this by touching on desires and empathizing with customer pain points. 

“One of the things we really try to address, especially when working with a lot of founder-led brands, is that they can get a little too product-oriented,” says Jamil. “We really try to bring it back to the consumer and their end goals.”

Here are a few examples of how this might look: 

Product	Selling the product	Selling the outcome
Productivity software	“AI-powered task management”	"Your workday, wrapped an hour earlier"
Electrolytes	“Sugar-free magnesium and potassium mix”	“Salts to sustain you for the last five miles”
Baby sling	“Adjustable ergonomic baby carrier”	“Your baby close, your hands free”

Pair outcome-driven copy with imagery, such as Instagram embeds, GIFs, and videos, that show the end result, like a person using the product in their daily life.

Integrated social proof

Social proof shows prospective customers that people already love your products. Consider these different types for your next landing page:

• Video testimonials from actual customers
• Press logos and earned media mentions
• User-generated content from social media
• Case studies with measurable results
• Customer reviews and star ratings

“Real reviews are probably the most important,” says Jaz. Place your strongest customer reviews at the top of your landing page. Jaz shares a few tips for sourcing good ones: “The biggest one is you want to make sure that the review is focusing on some kind of result and outcome.”

If you have a high review count, you can also surface your star rating and number of reviews (like “4.9 stars from 2,300+ reviews”) as a trust signal above the fold. Depending on your industry, before-and-after images can also work. 

“Skincare would be one where results can be very important, so showing real before and afters,” says Jaz. For B2B or software products, outcome-oriented case studies with named companies can also serve as social proof.

Other types of social proof, like press mentions, can appear lower down the page. “We do see a lot of brands pushing press higher up on the fold, but we think it has its place maybe at the end of the page, just to solidify,” Jaz says. 

Multimedia product content

“Showing the product in action, really trying to focus on more media-rich video content versus just static assets, is really important,” says Jaz. Mixing formats throughout the page gives visitors multiple ways to evaluate what you’re selling. Video lets you communicate texture, scale, and context.

A sticky CTA

Your primary call to action (CTA) should follow the visitor as they scroll. Keep the CTA button copy consistent across the page so every instance drives to the same destination.

“A sticky CTA that reinforces that offer and gets the visitor to be able to add to cart or sign up at any point on the page—it’s something that we always recommend,” says Jaz.

In web design, a “sticky” element, like a sidebar table of contents, a button, or a top of the page navigation map, means one that stays in place regardless of how far you scroll down the page.

6 best landing page examples

1. Liquid+
2. Armra
3. HexClad
4. Dia
5. Substack
6. Clay

Jaz and Jamil recommend the following sites as landing page inspiration. Each illustrates the principles above in practice: 

1. Liquid+

Liquid+ sells a fiber and gut health supplement called Liquid Salad. Otherhalf built this landing page as a one-page website. Instead of traditional navigation that links away to new pages, the navigation, or nav bar, links to sections further down the same page.

Source: Liquid+

Jaz’s favorite aspects of the landing page:

• Clear and non-competing offers: “Very clear offer. We have two: the free shipping, and then the 42% off your first order.”
• Smart navigation: “Because it was a one-pager and it’s super long, we thought, ’Why not use that top navigation to just anchor people down to different sections?’ It feels like a website, but it’s bringing you down throughout the page, which just makes it easier to jump around.”
• A hero section that does it all: “We have motion, we have people enjoying the product, all in one, so you really get an idea of what’s being sold right away.”
• Comparison chart for customers: “[It] compares liquid salad to other things that you would normally try and get your veggies and fiber from.”

Source: Liquid+

2. Armra

Armra sells health supplements made with colostrum, the first milk cows produce after giving birth. Armra’s landing page design strips away navigation and has a sticky floating header bar at the top of the page. 

It also presents a featured customer review in the hero section alongside lifestyle and product photography and includes educational copy. Press mentions sit further down for credibility, and a small upsell section introduces complementary products without pulling focus.

Source: Armra

Jaz’s favorite aspects of the landing page:

• Customer review at the top: “What I really like about it is they have that featured review in the hero.”
• Clear offer: “The sticky bar, which I think is important, would follow you throughout.”
• Education ahead of the sale: “What I like about this is it’s really educating you before you get to the shopping module. You can add to cart at any time, but you’re still being educated. You can really absorb how this works—especially with something like colostrum, where a lot of people won’t necessarily know how it works.”

Source: Armra

3. HexClad

HexClad makes cookware that combines stainless steel and nonstick technology. Their landing page has a streamlined nav bar. Instead of functioning as megamenus, the nav bar links bring customers straight to other areas of the website. The new areas have full navigation bars leading to other pages of the site. 

The hero image section leads with social proof: five stars next to the line, “More Than a Million Home Chefs Love HexClad.” Below that, six reasons explain why HexClad outperforms traditional cookware. This is followed by a celebrity endorsement from Gordon Ramsay and other video reviews, i.e., more social proof.

Source: HexClad

Jaz’s favorite aspects of the landing page:

• Mini-site format: “It’s kind of like a mini-site, because if you’ll see in the top nav, they do have some other places you can jump off to, but it’s a condensed version, a very condensed version from their full site.”
• Social proof to start: “’More than a million chefs,’ that’s huge, so you want to have that top and center.”

4. Dia

Dia is an AI-powered browser that aids users in searching the internet and synthesizing data from multiple sources. They have a dedicated landing page for students focused on activities like researching, writing papers, studying, and job searching. The landing page prompts visitors to download the browser.

Source: Dia

Jaz’s favorite aspects of the landing page:

• Pain point–focused headline: “It’s really leading with something that is more of an emotional pull. By having a headline that’s saying something like, ‘You don’t have to do it all alone,’ it’s pulling at something that I might be struggling with, and then it’s giving me the solution in the body copy.”
• Minimal copy: “A great landing page is really designed for people who are skimming, so you don’t want to have too much content. I think less is more with a great landing page.”
• Message match: “You really need to ensure that the message that’s on the page is matching whatever sent you there. If you break that continuity, it can give this feeling of mistrust.”

It’s important for the landing page to match the intent of the search or the paid advertising message. If an ad, for example, suggests your PPC landing page will answer their query but it doesn’t or feels like a mismatch, it can cause visitors to leave, or “bounce.” 

Bounce rates are one of the landing page statistics that helps marketers determine whether their copy resonates with visitors. Misaligned messaging may also lower your quality score from Google, which impacts your Google ad placement and costs.

5. Substack

Substack is known as a platform for writers and newsletters, but this landing page copy and design are specifically designed to draw attention to the platform’s podcasting features. The headline makes that clear: “Your podcast. Bigger and better.” 

Source: Substack

A brief description and a single CTA button sit above the fold with nothing else competing for attention. Below, a customer testimonial reinforces the value proposition before the page moves into the benefits of hosting a podcast on Substack. 

The page includes logos and profiles of popular podcasters already on the platform, letting visitors picture themselves among that group. There are also two more customer testimonials down the page.

Source: Substack

Jaz’s favorite aspects of the landing page:

• Clear headline: “Great headline here. ‘Your podcast, Bigger and Better,’ makes it really clear what Substack is and why it’s different from other podcast providers.”
• Social proof through reviews: “Surfacing social proof so that you can imagine yourself as one of these podcasters, and to see all of the clout behind here.”
• Consistent CTAs: “On the landing page, we always want the CTAs throughout to go to the exact same place, so that you’re not being kicked off to different sections of the website.”

6. Clay

Clay is a data enrichment and outreach platform typically associated with sales teams. This landing page targets marketing teams instead. A dropdown in the hero section lets visitors toggle between content for different roles. The social proof reads, “Trusted by the world’s best marketing teams,” alongside the logos of major tech companies.

Source: Clay

Jaz’s favorite aspects of the landing page:

• Using color for emphasis: “The different colored copy really makes this part stand out: ‘Every campaign more efficient.’ Your eye really is drawn to it.”
• Dynamic social proof through logos: “If you hover over each of them, it’s not just a logo: There’s also a review that you can see.”
• Use of GIFs: “I always love video assets or GIFs to really show things in motion. It shows what I can expect. You can just see so much more content through this medium.”

Landing page examples FAQ

What is the difference between a website and a landing page?

A landing page is different from a website because it’s a single page nested within a website built around one conversion goal. Your website is the full collection of pages that appear in your sitemap.

How do I create a landing page?

Start by defining your landing page goal. From there, ecommerce store owners can build landing pages directly in Shopify using built-in templates to create individual landing pages that match the rest of their sites.

What should a landing page include?

A landing page should include a clear offer, trust signals above the fold, copy that sells the outcome rather than the product, social proof like reviews or case studies, rich media, and a sticky CTA that remains visible to visitors as they scroll.

What are some common landing page mistakes?

According to design agency Otherhalf, common mistakes on landing pages include focusing on product features rather than outcome, and failing to include customer reviews high up on the page.