LinkedIn is the unparalleled leader in online business networking. While social media platforms like Facebook, Instagram, Twitter, and TikTok host a wide variety of content, LinkedIn focuses on the business world. LinkedIn users post content about professional achievements and industry trends. They also exchange messages to expand their professional network. Recruiters and job seekers use LinkedIn to find and fill open positions.
If you have a LinkedIn profile, you may notice some of your posts get more engagement than others. Although your content plays a role in this, your posting times—when you post—may also be a factor. Better engagement is possible if you refine your posting schedule. Here are the best times to post on LinkedIn for the most engagement and reach.
What is the best time to post on LinkedIn?
There is an art to scheduling LinkedIn posts for maximum engagement. Many organizations have explored the best engagement strategies on this professional platform, with varying results. Here are the best engagement strategies for posting on this professional platform:
The first half of the work week
According to a 2023 HubSpot report, LinkedIn engagement increases in the following time frames:
- Days: Mondays, Tuesdays, and Wednesdays
- Times: 9 a.m. to noon, noon to 3 p.m., and 3 to 6 p.m.
This data aligns with traditional work hours, suggesting LinkedIn users might see a high engagement rate on a Monday morning, with engagement dropping as the week progresses.
The middle of the work week
SproutSocial, which specializes in social media marketing, published an 2023 article suggesting the prioritization of weekday mid-morning hours for posts. It recommends the following times to boost LinkedIn post engagement:
- Days: Tuesdays and Wednesdays, then Thursdays
- Times: 10 a.m. to noon
Although SproutSocial’s findings point to weekday mornings as an active time in most workplaces, this depends on the industry’s unique audience. For example, posts about the hospitality industry perform well on Friday afternoons around 4 p.m. while school-related posts find engagement around 6 a.m. on Fridays. All industries show less LinkedIn engagement on weekends.
Late mornings and afternoons
CoSchedule has a detailed ranking of days and times for LinkedIn posts. It recommends the following as the most engaging times to post:
- Days: Thursday, Tuesday and Wednesday
- Times: 10 a.m., 11 a.m., 12 p.m., 3 p.m., or 2 p.m.
CoSchedule’s recommendations come from its proprietary research methodology, where it analyzed more than 37 million social media posts. It recommends focusing on business-to-consumer (B2C) outreach on a recipient’s lunch break, while business-to-business (B2B) outreach can be most effective in the early morning or the late afternoon.
Tips for improving your LinkedIn performance
- Consider your intended audience
- Factor in time zones
- Target natural breaks in a workday
- Post quality content
- Different days may call for different types of content
- Use an analytics tool
Here are the key guidelines for developing a LinkedIn strategy for boosted engagement:
1. Consider your intended audience
Users go to LinkedIn at different hours, and these different schedules correlate with their specific industry. It makes sense to time your LinkedIn posts to reach your target audience when they’re online. For instance, SproutSocial notes users in the restaurant industry show more LinkedIn engagement in the early afternoon, usually the slowest part of the day. Educators, on the other hand, tend to log on before and after the school day.
2. Factor in time zones
Depending on the size of your professional network, your LinkedIn posts may reach users in multiple time zones. Your morning post on the West Coast might be read by those on the East Coast on their afternoon break. You can make up for these differences by posting multiple times per day to reach everyone in your network during a sweet spot in their schedule.
3. Target natural breaks in a workday
Post LinkedIn content when people are taking breaks during business hours. Many social media researchers have found users check LinkedIn during lunch breaks. Research also suggests that people generally aren’t checking LinkedIn on weekends.
4. Post quality content
Quality content has a longer shelf life on social media—whether you’re posting to LinkedIn, Instagram, or TikTok. While it’s tempting to use LinkedIn to highlight your personal résumé, your audience will get more value out of posts sharing business insights or industry news. Substantive LinkedIn posts and informative content gets more engagement and shares than self-promotion.
5. Different days may call for different types of content
LinkedIn users are likely to be more motivated and focused on work on Mondays, Tuesdays, and Wednesdays—which, perhaps not coincidentally, are days that feature heavy LinkedIn usage. Post practical, industry-specific content early in the week. By Friday, people’s thoughts may shift toward weekend plans, but they’re still logging in to LinkedIn. This might be a time to post more lighthearted content.
6. Use an analytics tool
A social media analytics tool can help you evaluate the effectiveness of your posts on a wide array of platforms, including LinkedIn, Facebook, Instagram, and Twitter. These programs, by vendors like Hootsuite, Agorapulse, and SproutSocial, can be costly but can pay for themselves if your posts lead to new business revenue.
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Best time to post on LinkedIn FAQ
What’s the best time to post on LinkedIn in 2023?
The 2023 data from HubSpot suggests the best days to post on LinkedIn are Mondays, Wednesdays, and Tuesdays. The best time blocks to post are 9 a.m. to noon, noon to 3 p.m., or 3 to 6 p.m.
Is Tuesday evening a good time to post on LinkedIn?
Generally speaking, the best time period to post on LinkedIn is during normal work hours. Few workers are at their desks on Tuesday evenings, making it a sub-optimal time to post. Consider posting any time from the early morning to mid-afternoon for better engagement.
Should I consider time zone differences when deciding on the best time to post on LinkedIn?
Yes. Always consider time zone differences when posting on LinkedIn. For instance, a late afternoon post from the West Coast of the US may not reach a colleague on the East Coast who has logged off LinkedIn for the night. To expand your reach, post multiple times per day