Your products optimized for AI
Shopify gets your products in AI channels automatically. See how you’re performing, track sales, and get guidance on what’s missing to drive conversion.
150+ updates to sell, shop, and build everywhere
The only platform you need to be in every AI channel
Shopify gets your products in AI channels automatically. See how you’re performing, track sales, and get guidance on what’s missing to drive conversion.

Shopify Catalog automatically standardizes and enriches your product data. Data syndicated by Shopify drives 2x more conversion in AI chats.
Shopping in Copilot, and soon Meta ads, is powered by the Universal Commerce Protocol. Customers can purchase directly in chat and pay with Shop Pay in Copilot.
Businesses not on Shopify can sync their products to Shopify Catalog and sell across AI channels and in the Shop app.
Build agentic shopping experiences from discovery to purchase with Catalog, Cart, and Checkout MCPs powered by the Universal Commerce Protocol.

Earn revenue on sales made in your agentic experiences with Catalog API. Developer preview coming soon.
Add Shop sign-in to experiences built with Catalog API, so shoppers can connect their Shop account. Personalized search results coming soon.
Create new ways to shop. Check out our demos: plan for a trip, ask an agent for board games, get inspiration from shows, browse photo lookalikes, and shop your star sign.
Agents can pass images directly to the Catalog API to return visually similar products and enhance search capabilities.
Use the product ID or URL to retrieve real-time data, like pricing and availability, for up to 50 products in a single request.
Agents can show product details from the Catalog API, including media, variants, availability, and offers from multiple sellers.

Starting with Judge.me, Klaviyo, Loop, Smile, and more top partners, Sidekick can answer questions about and take action in your apps.

Start every admin session with tips to attract customers, improve conversion, and drive repeat sales.

Ask Sidekick to look up information about your business from your Apple Watch.
Sidekick presents multiple choice answers when it needs more information, so you can quickly clarify the task.
Sidekick keeps working in the background, even when you start a new task, run multiple chats, or close the window.
Edit code, preview on desktop and mobile, and track version history in Sidekick's app editor.
Type or talk with Sidekick on any screen to get help in context as you edit your store from your phone.
Describe your customer in plain language, and Sidekick automatically fills out the form.
Generate test events for Shopify Flow automations with Sidekick, and verify your logic works.

Help drive sales with an AI assistant on your online store from our messaging tool Shopify Inbox. For customers signed in with Shop, it recommends products based on their history.

Even when shoppers search on your store using typos or unusual phrasing, they'll get relevant results.
Analyze a single theme to get ideas from AI-simulated shoppers on ways to improve your store with SimGym.

Publish a new theme, checkout configuration, or customer accounts setup at a scheduled time or as an A/B test using Rollouts.

Understand your Shopify Markets setup with a clearer view across discounts, products, and other settings for each market in one graph.

Edit your store in the Shopify app with controls designed for mobile, a preview that stays on-screen as you edit, and Sidekick built right in.

Control which product variants are published by channel and per market without any workarounds.
Translate your theme across markets, then schedule to publish or A/B test it with Rollouts.
Run targeted promotions for customers across specific regions, different retail locations, and B2B setups.
Customize product availability, pricing, and currency for each sales channel connection with Shopify Markets.
Add mandatory warnings on products and display them on your store, in AI channels, and the Shop app.
Apply multiple discounts to the same product in one order like a percentage off and fixed amount discount.
Customer account pages feature intuitive navigation, branded sign-in, and recommendations for first-time shoppers.
Sync profile fields and custom tags from supported identity providers like Auth0, Ping Identity, and Azure ID.
Customers stay signed in for a full year, making it easier for them to pick up where they left off.
Get product-level pricing tips based on your store's sales, inventory, costs, seasonality.

Access company profiles, volume pricing, up to three B2B catalogs, and more from your admin at no extra cost.

Retailers can make data-informed sourcing decisions with visibility into empty search results, audience trends, and milestones.

B2B taxes are automatically calculated for tax-inclusive pricing, protecting profitability and effective margins.
Find and add products faster with category pills, more filtering options, and the ability to import products before payments are set up.
Suppliers can view their shipping performance in Shopify Collective, and earn a Verified Tracking badge to boost their discoverability.
Automatically charge vaulted payment methods for B2B customers using a Shopify Flow action triggered by fulfillment, due dates, or invoicing.
Sync B2B orders, PO numbers, and company details to QuickBooks. Create B2B segments to send targeted emails with Mailchimp.
Save over a minute when creating new customers, adding products, and checking out in a cart that's always present. The line never stops, and staff focus on customers.
Retail staff at Province of Canada share how they can feel the difference using POS v11.

Generate QR codes in the admin, share them with customers, then scan those codes at checkout to apply discounts in store.

Scan barcodes, take payments, and run Shopify POS on the new handheld that doubles as a terminal when docked. Pre-order available for US and Canada.
Find products, customers, and orders faster with inline suggestions and reduced latency across every search page.
Process refunds, exchanges, and new sales in one cart with smart grid actions and modular workflows in Shopify POS.
Cash out low-balance gift cards directly from Shopify POS to meet local redemption laws.
Create orders for pickup at any retail location in Shopify POS. Notify customers, and mark orders as fulfilled. Exclusive to POS Pro.
Swap assigned products and update tile input fields in Shopify POS. Access the lock screen and customer display settings in a refreshed layout.
Staff with the right permissions can enable offline checkout from Shopify POS device settings to keep selling when connectivity drops.
Build carts and navigate products, orders, and customers faster with a keyboard.
Create code-based and automatic discounts that only apply in person, keeping in-store promotions separate from online.
Print an itemized manifest with origin, destination, and transfer details for outgoing inventory transfers from Shopify POS.
Control which staff can view sensitive customer details like names, emails, and addresses with a new permission setting in Shopify POS.
Receive incoming purchase orders and fulfill outgoing transfers to your locations in Shopify POS. Exclusive to POS Pro.
Operate multiple retail locations within a single country from different legal entities, all managed from one Shopify store. Exclusive to Shopify Plus.
Multi-entity businesses on Shopify Payments can activate Tap to Pay for all retail locations, and accept contactless payments for iPhone and Android. Exclusive to Shopify Plus.
Offline payments work across multi-entity retail setups for Shopify Payments. Transaction limits are inherited across all stores.
Set cash rules and reason codes, track all drawer opens and activity across registers, require mid-session cash counts, and reconcile with audit trails. Exclusive to POS Pro.

Run campaigns across channels with AI-powered marketing that learns, optimizes, and drives performance. Set guardrails to stay in control, and track results over time.
Run one campaign across channels with Shop Campaigns, including ChatGPT, programmatic ads via Microsoft Monetize, and Pinterest.

Set up one campaign with custom bids for segments like new or lapsed customers, and run it across channels.

Create and manage WhatsApp marketing campaigns in Shopify Messaging.
Create and manage marketing automations in Shopify Messaging, now including SMS automations.
Shopify Messaging intelligently prioritizes which messages to send and hold back, optimizing for conversion.
Shop Campaigns charges appear on your Shopify invoice with centralized reporting and billing in the admin.
View marketing reports in analytics with spend, ROAS, impressions, and sessions alongside sales.
Attribute discount links to their associated campaign to accurately track traffic and conversion.
Publish pre-configured bundles across Google search and ads, YouTube, Facebook, and Instagram.
Capture email marketing opt-ins on your customer sign-in page.
Control WhatsApp marketing consent in each customer's profile alongside their email and SMS consent.

Describe your business and spin up a Shopify store with Manus, Replit, V0, or Lovable.
Run your store inside Claude, ChatGPT, or Perplexity. Add products, create collections, and manage orders from the chat.

Manage your store from AI platforms like Claude Code, Codex, Cursor, VS Code, and more.
Understand your numbers, so you can take action, with daily insights and more context on your store in analytics.
Get a deeper understanding of your data with scatter plots, radars, bubble charts, and sunbursts.
Shopify analyzes your data and surfaces the most important trends in the analytics overview.
Visual markers in analytics charts explain why your metrics changed.
Set targets for key metrics and visually track your progress.
Plot multiple metrics together in line or bar and line charts to spot patterns in your analytics.
Filter and group analytics reports by your custom structured data.
Create metafields from customers, orders, and collections in the admin without navigating to settings.
Pin up to 50 metafields on product, customer, and order sections without clicking into a separate page.
Apply discounts directly on the refund page while maintaining accurate sales and tax financials.
Pricing on returns and upsells uses the same logic as checkout, so there aren't discrepancies.
Track what apps are doing, where extensions and functions run, and what data they access.
Delegate management of payments, payouts, and disputes to staff with granular permissions.
Override line item prices and apply custom discounts directly on draft orders.
Search, filter, and save views from one search bar across sections in the admin.
Whether customers return items online or in store, return reasons now match what they bought, so you get better data.
Write code faster with syntax highlighting, autocomplete, and formatting in Liquid variables for Shopify Flow.
Create rules in Shopify Flow that buy shipping labels when specific triggers occur.
See who updated a workflow and when it was edited to track changes in Shopify Flow.
Add notes to any Shopify Flow workflow, so collaborators understand your logic.
Access analytics data and more Admin API fields in your Shopify Flow automations without writing code.
Make purchasing decisions with Sidekick, scan barcodes to receive shipments, keep counts accurate across channels, and turn returns into data.
Stock the same variant across multiple locations without duplicating inventory items.
Back-in-stock updates reach your online store faster during high-traffic events with performance improvements.
Fulfill pickup orders using both in-store stock and transferred inventory.
Scan shipment barcodes like GS1-128 to receive inventory transfers faster in the admin.
Manage or move stock at locations independently of where products are actively for sale.
Sidekick can generate your purchase orders, which now automatically create transfers.
Adjust or set inventory quantities with a full audit trail for every change.
Customers can request to cancel their order before fulfillment or return it after fulfillment from the order status page.

Group orders into batches and fulfill them through a customizable pick, pack, scan, and ship workflow.
US businesses can get flat-rate shipping with pricing based on the size of the package.
Customize order value and weight conditions in one shipping option with consumer-facing descriptions and transit times.
Canceled or refunded orders now show a "not required" status.
Send and resend local pickup notification emails from the admin. Apps can also send confirmation emails using the API.
Mark orders as delivered for unsupported carriers, so customers no longer see "on its way."
Pay in CAD, EUR, GBP, or your local currency without conversion for label charges.
Ship orders with prepaid duties using FedEx International Connect Plus® in Managed Markets.
Ship packages under 1kg in Germany for less with DHL Kleinpaket.
Manual tracking numbers automatically detect DHL, EVRi, Australia Post, and other top carriers.
US businesses can buy UPS return labels from the admin, and only pay when the label is used.
Businesses in the UK and Canada can sell globally with support for duties, taxes, compliance and more.
Enable dynamically localized prices that include duties, taxes, and fees with Managed Markets.
Edit products to trigger a new review, and get more products approved for sale with Managed Markets.
Start selling internationally in minutes, and instantly localize your customer experience across markets.
See how duties are calculated with a detailed breakdown of each factor that contributes to the final amount.
Sell and redeem gift cards in your customers' local currencies across markets from one store.

Connect local shoppers from Shop to your retail store. Get discovered, offer in-store pickup, and easy returns.

Shoppers using OpenClaw, Hermes, and other AI agents can discover products across Shopify and approve purchases through Shop.
Customize your product detail pages in Shop with content like slideshows, collections, videos, and media.
Product detail pages in Shop show demand indicators like whether an item is trending and flag when inventory's low.
Shoppers can browse products and brands curated by category to find what they're looking for in Shop.
Create posts that get seen by active shoppers in the home feed, their following feeds, and on your store in Shop.
Shop sign-in works with more customer accounts and features are consistent across sign-in experiences.
Shoppers can interact with Shop Minis from the home feed, top navigation, and product pages, so more of your products show up in new ways.

Businesses of all sizes can offer Shop Pay at checkout even if they aren't using Shopify's online store. Get access to 250M+ shoppers and one-click purchasing. Now with simplified onboarding.
Shopify Payments dynamically orders payment methods in each checkout, displaying the options most likely to convert.
Customers can select shipping and in-store pickup for different items within a single checkout.

Find out why a dispute was opened, won, or lost, and get tailored evidence to resolve chargebacks.
Businesses around the globe can offer customers local and regional payment methods in one wallet with Shop Pay.
Let customers in Mexico pay in installments using MSI. Choose which plans to offer alongside your existing card payments.
Businesses located in the United Arab Emirates can accept online payments through Shopify. Exclusive to Shopify Plus.
Businesses in the US, Hong Kong, and Singapore can settle in more currencies, saving on conversion fees. Coming soon to France.
Operate multiple legal entities in the same country from one Shopify store with different Shopify Payments accounts. Exclusive to Shopify Plus.
Offer MobilePay, TWINT, BLIK, and Przelewy24 to customers in more countries through Shopify Payments.
Customers who pay with USDC on Base at checkout automatically get cashback in their crypto wallet.
Customers can pay with USDC on Ethereum, Base, or other chains. Funds bridge automatically.
Shopify Payments uses improved machine learning models to block card testing attacks by scoring transactions for decline and fraud risk.
Manage and reduce your chargeback rate with proactive alerts and guidance to improve your standing.
A tighter checkout makes delivery options easier to scan, elevates the pay button, and reduces scrolling on mobile.
Collect and validate buyer VAT IDs at checkout with Shopify Tax in the EU and UK.
Customers in the US, Canada, Australia, France, and the Netherlands get more precise address autocomplete and validation in checkout.
Enforce address restrictions in checkouts across online and agentic experiences, using rules in Checkout Blocks.
Set your logo, colors, and typography once, and it gets applied consistently across checkout, customer account, and sign-in pages.
Set order value limits in Checkout Blocks to prevent checkout when an order falls outside your minimum and/or maximum subtotal.
Collect tips, calculate change for cash payments, add shipping, and send payment links from the Shopify app.
Start selling in any country by sharing payment links or accepting cash with the Shopify app.

Earn cashback on qualifying payments made by ACH or wire transfer from your Shopify Balance account for Meta and Google ads. US only.

Auto-calculate Canadian sales tax using your product categories and track liability thresholds in the admin.

Add cash to your Shopify Balance account at participating retailers using a barcode generated in the Shopify app. US only.

Repay Shopify Capital funding from your Shopify Payments balance instead of bank account debits.
Borrow up to your remaining capacity and adjust your repayment rate anytime. US only.
Businesses in France can access flexible funding with automatic repayment through daily sales.
Send domestic wire transfers to vendors from Shopify Balance for $10 per transfer. US only.

Build and manage storefronts, apps, and themes from AI tools like Claude Code, Codex, Cursor, Hermes, and more.

Configure triggers to fire webhooks only on specific field changes, and use custom GraphQL queries to receive only the data you need.

Run queries and bulk operations from agents or your terminal using Shopify CLI, with automatic auth and built-in status tracking.

Dev, client transfer, and collaborator stores live in the Dev Dashboard. It's the new home for building.

Send events happening in your app to Shopify, then monitor and manage your app’s performance in the Dev Dashboard.

Build apps and manage dev stores in your preferred language with all text in UI and navigation localized.
Every Polaris reference doc has more code samples and use cases, clearer descriptions, and better navigation.
ShopifyQL supports metafields as dimensions and filters using dot-syntax with the Analytics API and online editor.
Shopify CLI automatically upgrades for minor and patch releases. Major versions require opt-in, governed by new semantic versioning.
Configure CI/CD pipelines that deploy new and updated extensions without accidentally deleting existing ones across live stores.
Read and write metafields and metaobjects more easily with a simpler GraphQL API.
Build an App Home directly in the admin without setting up or maintaining a backend server.
Admin UI extensions can manage discount classes and render conditional UI in the admin based on discount method.
Shop Pay, Apple Pay, and other accelerated checkouts support nested cart lines, so customers can buy add-ons directly from the product page.
App-owned metaobjects no longer require scopes, so data easily migrates once the app's installed.
Use metaobject entries in checkout functions to power custom discounts, product rules, and personalized checkout logic.
Query billing address and PO number in cart and checkout validation functions to enforce compliance rules and B2B requirements.
Upgrade checkout and customer account extensions to Polaris web components with your preferred agent using the Shopify AI Toolkit.
Manage your team through seven system roles, and create custom ones for anything else.
Webhook monitoring supports multi-select filters, faceted event counts, and custom time ranges in the Dev Dashboard.
Create app automation tokens directly in the Dev Dashboard to automate app releases in CI/CD workflows.
Monitor your app's admin web vitals and Built for Shopify standing directly in the Dev Dashboard.
Run Admin API queries up to four times faster with bulk operations.
Responses in Shopify Dev MCP use fewer tokens while maintaining accuracy.
Get accurate context and code validation for all supported API versions.

Configure usage, recurring, or hybrid pricing models in the app submission. Shopify powers the plan selection, charge approval, and invoicing.

The home feed, top navigation, and product pages surface Shop Minis, so the right shopper finds your experience at the right time.

Get greater control over branding across checkout, customer accounts, and sign-in using one API for global settings and page-specific tweaks.
Store and manage WhatsApp marketing consent using the Customer Account and Admin APIs.
Use Shop APIs, docs, and an SDK to build new features that let customers authenticate with Shop in one tap directly from your app.
Use the Shopify AI Toolkit to audit checkout UI extensions for performance and get optimization recommendations.
Agent-first and rebuilt from the ground up, in collaboration with Vercel, Hydrogen works with any framework, including Next.js.
Use a new prerequisites field to specify which items must be purchased before the discount applies for BXGY discount functions.
Build extensions for bulk actions on the discount index, so businesses can manage multiple discounts at once.
Manage cash sessions, prompt counts, create audit trails, and more with register-centric APIs, reason codes, events, and Shopify POS extension targets.
The permitsSkuSharing field is removed, so inventory can be stocked at multiple locations for any fulfillment service.
Sales channel apps can create multiple channel connections, each with unique specifications for different surfaces or accounts.
Test apps, integration, and workflows that interact with delivery, fulfillment, or order logic to ensure checkout compatibility.
Public apps now use expiring tokens with OAuth 2.0-compliant refresh flows for enhanced security.
Query the status of POS UI extensions alongside checkout, admin, customer account, and theme extensions in a unified interface.
Configure POS UI extensions to keep running when a POS device loses network connectivity.
Translate POS UI extensions into multiple languages with locale-aware currency and number formatting and pluralization support.
Access device cameras through the Camera API, so businesses can scan IDs, take product photos, and attach images in Shopify POS.
Retried commands due to network issues don't risk duplicate writes or inaccurate data with idempotency protection.
Customer account UI extensions can natively update payment methods in subscriptions.
Enable cartToOrderCopyable on order metafield definitions to carry cart metafield values over to orders at checkout completion.
Use the login_hint parameter to pre-populate the customer's email address when linking to the sign-in page.
Use a Shopify-managed account component that lets customers sign in and access account menus without leaving the store.
Themes can adopt storefront events and actions, so apps and AI agents can reliably interact with the site.
Fix issues before submission with checks in the Partner Dashboard, and track review feedback without email threads.
Apps in returns and subscriptions categories must use the Customer Account API to authenticate customers in order to keep Built for Shopify status.
Use intents in your Shop Mini to pass product context between the Shop app and your Mini, triggering your Mini at the right moment.
Define color palettes in settings that are available across the theme with a new color customization architecture.
Update apps with composable source groups, variant-level conditions, and exclusion rules using the Collections API before rollout to businesses.