New insights from Shopify Plus
The Australian Retail Report 2023
An industry deep dive on pathways to growth and shifting consumer behaviour.
Consumer Personas
Meet Today’s Aussie Consumers
Economic conditions and maturing retail expectations have meant that Australian shoppers are driven by values more than ever. We have identified 6 new Australian shopper personas that reflect Australians' concerns, budget-focus and spending habits, and how they want to interact with brands and products in the current environment. These personas are designed to help give retailers the insight needed into the evolving retail landscape to inform their strategies for growth...
Key Themes
Retailer Realities and Opportunities for Growth
Efficient Technology
Technology plays an increasingly important role in the strategies and tactics retailers are using to drive efficient growth.
Customer Experience & Omnichannel
Brands with industry-leading customer experience have truly omnichannel business models.
Brand Building & Loyalty
Building your brand for future demand requires a “bothism” marketing approach.
Positioning Products
Consumer preferences are driving an evaluation of product mix, price, position and innovation.
Exploring New Markets
Reaching into new channels, new markets and new audience segments can unlock growth opportunities.
Where customer expectations meet industry investment.
of shoppers say high quality goods win their loyalty
of Australian retailers plan to invest in AI & Automation in the next 12 months
of retail leaders say customer experience is critical to growth
Our strategy has always been to be dedicated to customer centricity. Every single time we pick up on any friction in the customer journey, we can address it and fix it right away.
- Anna Samkova — Group General Manager for Digital & Marketing, Brand Collective
We're focusing on the physical experience, especially in new regional markets. Both physical and online are of equal importance to us. The omnichannel experience is a powerhouse.
- Martin Hourigan — Group General Manager - Operations & IT, Accent Group